The Story Brand Messaging Filter
Meets a Guide
Successful Results!
With a Problem
Who Gives Them a Plan
And Calls Them to Action
That Leads to…
Character
“Meets CENTURY 21 Affiliated”
“Agent”
“Is stuck and feeling unsupported,
“Who gives them tools, support, and leadership to
“Join CENTURY 21 Affiliated andgrow!”
“A fulfilled agent with a successful business!”
lacking resources and leadership”
grow their business”
…and Avoids Negative Consequences!
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