beer over time; the cans are also lighter and more portable and easier to take when you’re backpacking or going on a beach adventure and that kind of thing; then there’s the recycling part of the equation. So I think the market is being driven more by the consumers than anything.” Brian continued. “There are also a lot of laws restricting bottle usage in places like public parks throughout the United States and Canada. That’s also pushing a lot of people to cans. You can take a six-pack out with you for the day and then smash ‘em flat when you’re done and, typically, you can find some sort of aluminum can recycling bin somewhere – you can also just put them in your backpack and take them back for a refund.” “We felt that we had to educate ourselves about what the process takes so that our customers, who often don’t know what to do, have their options in front of them when they talk to us,” Josh explained. “Cans have a unique problem in that most of the people who make cans and deliver them don’t want to deal in small volumes. A lot of times the big can manufacturers tell small brewers that they will supply them with one semi-truck full of one type of can and then a second type of can would require buying a second semi- truck load – that’s hundreds of thousands of cans. One of the challenges is to figure out how to get lower volumes of While Twin Monkeys does not provide cans in-house, Josh and Brian have got you covered.
cans to these smaller breweries and there are some great middlemen out there offering unique labeling solutions on what they call bright cans, the undecorated cans that help with the lower volume market.” Josh and Brian are truly motivated to find the afford- able options their customers around the globe need to bring their product to cans and the thanks they get, Josh explained, isn’t always free beer. “What we hear more than anything about our competitive advantage is that we don’t sit still.” “It’s such an exciting day for a lot of our customers when they first get their canning line from us. There’s so much that comes together when it’s up and running. The can is the package that they’ve been wanting to get their product into, so it’s a little bit like Christmas for a lot of breweries. Most of our customers want to show it off, they want to profile it for everyone so they take pictures and they take videos of their new canning lines. We received a link to a video at Christmas time of someone who basically made their canning line look like it was pulling a sleigh and their team at the brewery was in the sleigh being pulled by the canning line. That sort of thing really means a lot to us.”
119 DECEMBER 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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