“After the UK, USA and Canada we have a great presence in France, Germany and Spain, but we sell boards in over 60 countries worldwide and have some fantastic strong holds all over the globe. We’ve really honed our ability to build large wholesale channels across a variety of countries and cultures. Our main channel of focus, much like other brands, is the wholesale channel. It’s really important that we work closely with our wholesale partners to grow the brand across every market. As a paddleboard is such a con- sidered purchase, talking to experts is very important in aiding the purchase process. Educating staff at shops in every market we’re in and making them experts is a big focus for us. A developing area of focus for Red Paddle Co is the online D2C channel. While most brands would look to take on this channel alone, alienating their existing wholesale accounts, we leverage a retailer- integrated ecommerce system – which effectively means that when a sale is made through our website that it is fulfilled by the closest retailer to the consumer. It’s a way for us to learn, grow, and measure the effectiveness of our channels so that we can partner with our wholesale accounts in a way that is best for everyone,” Andrew said. Please visit youtube.com/RedPaddleCo for hundreds of home videos and produced HD features in multiple lan- guages. CHOOSE THE PERFECT BOARD!
125 DECEMBER 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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