Denise Alison empowers business owners to build relationships and connect with their potential customers on social media, and through live video.
By Denise Alison R ecently someone asked me the question “Am I ready to go live?” I was a little surprised because no one had ever specifically asked me that question before. And then I got to thinking, many of you might be thinking the exact same thing. Well from my point of view the answer is simple, yes, you are ready to go live! Why do I know this? Well that is also simple, because no one is ever ready to go live. Well let me clarify that a little, I really don’t think anyone is sitting around, super pumped about going live: about the uncertainty of what can happen live, about seeing their face and hearing their voice, or generally putting themselves out there. If you are one of those people, good for you. But I sense most of you are not that person.
Creating a Live Video Show comes with a certain learning curve. This means that no matter what you do, you will look back at your first few videos at some point down the line and think “what was I doing?” I know that I did.
I look back on some videos and think “Why did I say that?” “Where am I looking?” “Why was my skin so orange?”
I had no one helping me out when I started my live video show. Partly because it was a new concept, and partly because I was just messing around and trying new things. But sometimes I wish I could go back and help myself along to get to creating great videos faster!
Because there are certainly a few that have a certain “character” to them.
That’s why I created the Live Video Formula, to help other entrepreneurs avoid making the same mistakes I made and to help them get to making great live videos faster! I want to help remove the “What was I thinking” aspect. Because honestly, I see many live video creators making simple mistakes that take away from their expertise. It doesn’t have to be that way!
As long as you are clear on what challenges you solve for your clients, and who you work with, then YES, you are ready to go live! So, get ready to start off with
14
SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2018
Made with FlippingBook Annual report