interviewed somebody from Australia, and I get requests to be on the show, because the way things work now with social media, they can take the video and share it with their friends and customers on their own websites and social media pages. It increases their exposure 100-fold.” “If you look at the craft beer industry, the hot sauce industry is doing kind of the same thing.” Kendall is very clear with his mission statement. Their efforts all point to giving a voice to the hot sauce makers and enthusiasts — a forum that serves as a hub or clearing- house for the hot sauce community. Stepping back from the canvas a little and waxing philo- sophical, Kendall explains the important role sauces play in the preparation and diversification of dietary planning and fulfillment. “The whole world has the same basic four proteins: beef, poultry, fish, and pork. With hot sauces, you can completely change the profile of the food you are cooking on many different levels. If you have 1,000 dif- ferent hot sauces, you can cook that chicken a thousand different ways.” He goes on to point out that this variety plays directly into the hands (or the tastebuds!) of a society hooked on multi- plicity. “I find that, especially here in United States, we get bored with stuff really quickly. Cooking with all the different hot sauces, especially for people who are on specific diet, they can spice up what would normally be pretty drab meals day-in and day-out. This is a way to bring excitement back to your food like never before because they’;re such a vast amount of new and upcoming hot sauce choices. It’s endless.”
the success of most businesses, and in particular, inter- net-based review sites that strive to hit a broad- spectrum audience. In fact, probably the best way to find out what’s happening and what’s new on TastingTheHeat.com is to join their Facebook page (www.facebook.com/tastingthe- heat). Kendall mentions, “The Tasting The Heat Facebook page is the hub of their information for the hot sauce world. We can point you towards the events, to our actual website, and to our YouTube page with our video series. We also do a live show, Tasting the Heat Live. That’s where I interview these hot sauce makers from around the world. Just last week I
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SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2018
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