brands to charities. We filmed a Kids Know Breakfast video supporting the kids’ breakfast initiative across Canada. It’s a program that attempts to ensure that no child goes to school hungry. We also did an interactive video called Mr. Lahey Votes, with the late John Dunsworth to engage young people in the Canadian election and increase voter turnout. These things matter. They’re important.” Be it art directing, styling, writing, producing, or pretty much anything else that requires creative flair, Higgs is the go-to person for many larger production companies in Halifax. It’s a talent that comes naturally to Higgs, not nec- essarily through formal training. She explains, “I have an English and Theatre University degree, so I did acting in university. But I haven’t really used the degree for much except possibly that I understand the psychology behind connecting with people through a camera lens… I have a performance education, but most of
my accomplishments come through trial and error.”
The road ahead for Higgs andMatriarch Productions holds a second season of DIY Mom an expanded YouTube channel, and a busy video content production schedule. She is currently looking for another home to renovate and flip. No doubt Higgs will also be putting her partnering and funding skills to the test once again as she reaches out to potential suppliers and other stakeholders for a second run. Higgs closes the conversation with the assurance that leaving the big-city life behind for greener pastures on the East Coast was the best thing she could have done for her and her daugh- ter’s future. “We have a fantastic quality of life here. More attainable than what we could have sustained in Toronto. Every day I hustle to work hard and be self-suf- ficient, but a high quality of life is achievable for a single mom out here in Nova Scotia. And that feels good.”
35
DECEMBER 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
Made with FlippingBook Annual report