On the other hand, with “Naturally Lewis” still being a somewhat new brand in the economic development world, we are making a name for ourselves throughout the North Country region and getting recognition through state-wide economic development initiatives and organizations. The brand was created to promote the county as the “natural choice for business success,” but it has evolved to become so much more than that. It is a natural choice: to live, raise a family, be with friends, and explore new places. It is a life- style brand, it is our local foods brand, and it is our identity to be proud of. We have natural resources and natural beauty and that is what makes the brand so special. It is all encompassing and when businesses start here or locate here, they see the value in the branding, the promotion of businesses, and promotion of Lewis County as a whole. EV: In a lot of ways the brand has been known worldwide for a long time. I always encourage people in big business, entrepreneurs, and small business owners with families to check out naturallylewis.com because it really answers the question “Why Lewis County?” but people have known about our resources – great land and great weather for agri- cultural activities of all kinds –for generations. Some of the major employers in the County, like Kraft-Heinz, have really put us on the map in the business world. In fact, Philadel- phia Cream Cheese is proudly made here in Lewis County.
We are also a huge timber resource and that’s been good to the manufacturing sector here, as well.
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SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2018
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