we chose specific beers. Our answer is always first that we make the beers we like. And secondly, we think of what will sell. So we are striking the balance between making the beers we want and having a high demand on the market.” Groendahl enthusiastically adds “We focus on the flavour! We brew the beers we like to drink.” Business growth will hopefully take them into a larger space with greater capacity. “The Session Ale is very accommodating to those people that like the blonde light beer.” But they’re still trying to wrap their heads around what that might look like. Growth has come so quickly that they find themselves in the enviable position of positive unpredict- ability. “It’s hard to say what will happen because we contin- ually surpass our goals. There are many examples of busi- nesses growing at our rate in North America. So we look to them and see what they did… we’re on a pretty fast trajec- tory. It’s kind of scary sometimes.” Scary or not, the core owner group has their focus on the future. Expansion, satellite brew pubs, wider distribution — all within their sights. Pick up a can of Central Alberta’s best from Blindman Brewing and enjoy the vibe!
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DECEMBER 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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