The Ripple - Digital Transformation - Edition 2/2020

D I S R U P T I V E D I G I T A L S T R A T E G Y O R S T R A T E G Y D I S R U P T E D ?

Through the impact of the digital revolution, change is occurring with increasing speed in all aspects of both our business and personal milieus. Why would these accelerated developments not have an impact on how business strategy is approached as well? Digital transformation has indeed changed the classical paradigm of strategy. Like everything else in the digital age, the world of strategy is in a state of disruption.

This shift is particularly noticeable to me due to my hands-on-experience working for two of the best known strategy consultants in the world. During those years, I was applying what I had learned during business school about strategy and applying it as a strategy consultant, never questioning the fundamentals of the classical business strategy paradigm itself.

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