3. ANY COMPANY CAN BE A DISRUPTOR!
and creative ways increase with every passing day. Not only are novel tech- nologies constantly emerging and improving, but existing technologies can be more easily and effectively combined with the existing techno- logical infra-structure to generate unimagined new capabilities. The only way to find out what is best for you and your customers is to continually experiment. And you have to be prepared to fail. Most experiments will fail. If you are not prepared to fail, you are not pre- disposed to learn. This mindset requires a significant shift in a company’s organizational culture. Most companies have been built around the principle of efficiency which has little tolerance for failure. This mindset must shift to adaptability – fail fast, learn fast - in order for organizations to survive in the current disruptive environment.
The good news (and the bad news) is that any company can become a disrupter. Everyone can experiment and potentially find breakthrough combinations which change the nature of your business. Cultivating a culture of curiosity, experimentation and learning is the best path to cultivate a disrupter mindset. This is not an activity which is relegated to a select few IT specialists but must embrace the creativity and ingenuity of as many of your employees as possible. There is power in numbers! As we enter an "Era of Experimentation and Emergence" (E³!) we should remind ourselves that this is not a new process but has been around throughout human history. However what is new and different in today’s world is the expo- nentially increasing possibility of find- ing breakthrough combinations which can be implemented quickly. In addition, the possibility to identify these innovative approaches is within the reach of a much larger population.
Experimentation and emergence has been around for a long time!
Sir William Henry Perkin British chemist 19th century
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