B R EAK I NG T HE SOUND BARR I E R
I N T O D I G I T A L MA T UR I T Y
Why did this fear of not being able to break the sound barrier exist?
Welcome to this new edition of THE RIPPLE dedicated to the pressing challenge of digital transformation which is being faced by most companies today. Digitalization is not only omnipresent; the pace of change which it is bringing is only accelerating. The stakes could not be higher. Previously, digitalization meant the automation of existing processes. As a result of emerging new business models and even greater interconnectedness, today digital- ization points to the re-making of organizations themselves.
As an airplane approaches the speed of sound, there exists an increased aerodynamic drag. The sound pressure “waves” pile up on each other and by doing so, compresses the air. This compressed air in front of the plane exerts a force on the plane impeding its forward motion. When a plane (or any object for that matter), finally does cross the barrier, a sonic boom (a shock wave heard on the ground like a loud explosion) is heard. Many of today’s companies find themselves in a similar situation – stuck in the space just prior to breaking the sound barrier. Increased turbulence and aerodynamic drag impede the company’s forward motion. But what happens once you break through the sound barrier – and arrive on the side of a supersonic flight?
Despite the urgency, the way forward is not clear.
HOW DO YOU MASTER A PROCESS IN WHICH UNEXPECTED DISRUPTIONS ARE OCCURRING ON A REGULAR BASIS? The future appears uncertain and undecipherable. In this issue we highlight steps that organizations need to take to move through the space of digital transformation into a state of digital maturity. In a state of digital maturity, companies have adjusted to and feel comfortable with the speed of change caused by digitalization. The current situation of digital transformation is like the challenge of breaking the sound barrier.
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