A WELL ARTICULATED
DIGITAL VISION HELPS PREVENTS COMPANIES
FROM GOING DOWN RABBIT HOLES .
THE ARRIVAL OF FLUID STRATEGY
It is fitting here to return to the analogy of a scientific expedition. Digital strategy is similar to exploring a natural environment. The explorer regularly stops to learn as much as he/she can about the flora, fauna and landscape. While never forgetting the purpose of their expedition, the surround- ings are scanned for possible next steps along the journey and the best path is chosen which could lead to additional discoveries and more learning. The process of learning, scanning and choosing the best path is continuously repeated, changing destination when necessary.
Deliberate strategy is dead.
The classical approach of planning how to get from Point A to Point B is too slow and inaccurate to be suitable in a time of digital disruption. Such approaches are being replaced by "Fluid Strategy". This is a constantly evolving strategy which is determined by the ability of an organ- ization to learn about a constantly changing environment.
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