Each of the 6 core module topics will be described in more depth below. However, before we take a deep dive into the content of the 6 learning modules, let us look at the litany of key misconceptions about digital transform- ation which persist in most organiza- tions. T HE E S S EN T I A L F I R S T S T E P : C L AR I F Y I NG M I S CONC E P T I ON S Even though digitalization has been a part of our world since the 1990s, many fundamental misunderstandings about what digital transformation means for organizations still prevails. Eliminating these misunderstandings and creating alignment across the organization is the critical first step to mount a successful digital trans- formation initiative. HE R E AR E SOME O F T HE MOS T COMMON M I S UNDE R S T AND I NG S ABOU T D I G I T A L T RAN S F ORMA T I ON WH I CH AR E P R E VA L EN T I N MANY ORGAN I ZA T I ON S
M I S CONC E P T I ON # 1 :
D I G I T A L I ZA T I ON I S OP T I ONA L .
Although this misconception is gradually waning, there are many companies that continue to believe that parts of their business do not need to be transformed. A historical precedent provides food-for-thought about this kind of mindset. In the early twentieth century, many manufacturing companies thought electrification simply meant replacing steam engines with electric motors. The true gains came however from the redesign of production processes. Many factories failed to understand the conceptual changes required. The result: 40% of industrial trusts formed between 1888 and 1905 failed in the next 2 decades.* Attkinson, Andrew and Kehoe, Patrick 2007 Modeling the Transition to a New Economy: Lessons from Two Technological Revolutions." Economic Review, 97 (1): 64-88
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