The Ripple - Digital Transformation - Edition 2/2020

introducing novel technological solutions themselves) vs. push (i.e. all initiatives conceived and pushed into the organization from the top).

Here is the stumbling block:

Digital transformation means creating an agile organization - not only enabling agile teams. Digital transformation is all about transforming the organizational culture itself.

M I S CONC E P T I ON # 5

S E T T I NG U P AG I L E T EAMS I S S U F F I C I EN T .

M I S CONC E P T I ON # 6

D I G I T A L T RAN S F ORMA T I ON I S A F I NA L DE S T I NA T I ON .

This is the IT view of the world. This perspective promotes the idea that everything can be solved with agile teams and agile methods. The predicament of this approach is that these methods are not actually applied to the organizational culture as a whole, but usually just practiced within specific teams. Some companies even go to the extent to ensure that their agile teams are 'quarantined' away from the normal business so that they do not 'infect' or clash with the traditional corporate culture.

Truly digital organizations never arrive.

Digital transformation is a never ending journey. Opting to initiate this journey is similar to the situation which the men of the Spanish Conquisador Hernán Cortés faced on the shores of Mexico when Cortes burned the boats which brought his men to the New

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