How we lead
Senior management
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5. Adrian Ashton Group Head of Marketing, Communication & Digital
Adrian has moved to Trimetys from Cim Financial Services, where he was responsible for creating and developing the Group’s Marketing, Communication, Brand and Digital Department. Hehas additionally held various seniormanage- ment positions inmarketing, communication, brand, digital and sales within companies and agencies in South Africa, Mauritius and Kenya, including Cim Global Business, ApolloBramwellHospital, BramerAssetManagement, Amway Global, Habari Media agency and British American Tobacco. 6. Meenakshi Doomjy Group Human Resources Manager Meenakshi is a human resources practitioner with a profes- sional background spanning 9 years in the hospitality and corporate sectors. She started employment with the Group in June 2016 in the Hotels cluster before being promoted to Group Human Resources Manager.
Adrian has taken over the role of Group Head of Marketing, Communication & Digital in May 2021, bringing with him 20 years of experience and exposure in specialist market- ing functions covering Digital Media, Brand Management, Operations, Business Development, Customer Relationship Management and Sales. He holds an MBA in Innovation & Leadership, a Diploma in MarketingManagement andaProfessional Diploma inDigital Marketingwith theDigitalMarketing Institute (DMI). He is also a Member of the Chartered Institute of Marketing in the UK.
Sheholdsqualifications inSanitaryScience, HumanResources Management andBusinessManagement fromtheUniversity
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