BRAND GUIDE
Brand Guide
2023
This document has been created to provide a clear and consistent visual representation of our brand across all communication and marketing materials.
These brand guidelines provide the framework for how we present ourselves to the world. From our logo to our typography, color palette, and imagery, each element plays a crucial role in building our brand identity and ensuring that we are communicating a clear and consistent message.
We believe that consistency is key to building a powerful brand identity, and it is therefore important to adhere to these guidelines in all instances of our communication.
By following these guidelines, we can ensure that our brand identity is presented consistently and effectively, creating a strong image for our company in the minds of our customers and the public. We hope that these guidelines will help you understand our brand and provide you with the tools to communicate it successfully.
If you have any questions please reach out to the graphic design team at Limelight Marketing Systems www.limelightmarketingsystems.com
Primary Logo
Alternate Logos
*Additional Variations Provided
Logo Usage The purpose of these logo usage guidelines is to outline the appropriate usage of our logo in order to maintain a strong and effective visual brand identity. These guidelines ensure that the logo is used consistently, correctly, and effectively in all applications, including digital and print media.
Do not use on busy background.
Always ensure proper legibility.
Do not crop.
Do not rotate.
Do not warp.
Use color alternatives and combinations provided.
Logo Fonts
Alt Fonts Aa Anton
These fonts can be used if logo fonts are unavailable.
Aa
Aa
Montserrat body
Barlow Condensed
heading
sub-heading
Color Palette
#F73302
#730702
#1B1212
#182E27
#F9E2BA
Gran Torino Red Deep Red
RGB 27, 18, 18 CMYK 0, 33, 33, 89 Leather Black
RGB 24, 46, 39 CMYK 48, 0, 15, 82 Forrest Green
Desert Sand
RGB 247, 51, 2 CMYK 0, 79, 99, 3
RGB 115, 7, 2 CMYK 0, 94, 98, 55
RGB 249, 226, 186 CMYK 0, 9, 25, 2
Photo Shoot Inspo Photos featuring men wearing the biker brims in various locations, such as the desert, woods, tree-surrounded roads (not busy), inside or outside of a bar. In addition to the product alone with white and environment backgrounds.
Brand Personality
Big Chief Products is all about being bold, rebellious, and unapologetically authentic. Their products embody the same level of uniqueness and individuality. Instead of conforming to political correctness, they actively strive to stir up conversations and garner attention. In fact, their persona is reminiscent of iconic brands like Harley Davidson - both exude a fearless spirit, embrace a bit of roughness, and cultivate a sense of adventure. While they predominantly appeal to a male demographic, they also attract a smaller but equally fierce group of tough and empowered women. The cool and modern vibe transcends age, captivating a diverse range of customers and appealing to people of all generations. Big Chief Products isn't afraid to break boundaries and stand out in a crowd, making them the go-to brand for those seeking something different.
Brand Voice
Big Chief Product’s edgy, cheeky, and sometimes downright snarky tone definitely sets them apart from your average shopping experience. You can always expect them to bring the humor and personality to the table, making each interaction unforgettable and giving customers a unique experience that's hard to find anywhere else. Not only that, but they're not afraid to be a little rough around the edges and say what they're really feeling - definitely not the ones to sugarcoat things. This honesty and refreshing approach is what really appeals to their audience and makes them stand out from the crowd. Their followers love a good laugh and appreciate some straight-up realness.
Textures
These textures can be found in imagery as well as utilized as background elements or overlays to utilize dynamic tactile visuals to enhance the overall brand experience.
Sand
Leather
Grunge
Distressed Wood
Patterns
Very subtle Native American patterns can be appreciated through subtle usage in graphic design. Colors used must come from color palette.
Graphic Design Inspo Board
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