Lookbook-Thanksgiving-withShadow

Thanksgiving Trend Outlook

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PLANNING AHEAD Thanksgiving Trend Outlook

We have a lot to be thankful for here at Ahalogy. In its first five months, Muse has helped market- ers create new recipes, produce new content, and develop new products—all based on the latest trends in their category. As a token of our appre- ciation, we collected our predictions for the 2017 Thanksgiving season for you to leverage in planning for the holidays. Follow this guide—complete with category data, examples of high-quality branded influencer content, and thought starters—to take this year’s turkey day to new heights.

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Table of Contents

INTRODUCTION 2 TABLE OF CONTENTS 4 FOOD & DRINK 6 ENTERTAINING 16 ABOUT AHALOGY 36

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FOOD & DRINK Thanksgiving Menu Planning Turkey may be the star of Thanksgiving dinner, but we’re predicting some surprising players to make an appearance on the menu in 2017. Side dish and cocktail recipes peak in popularity during the month of Novem- ber for good reason—it’s the optimal time for holiday menu planning. Below we’ll share our favorite Thanksgiving recipes, along with a few unexpected menu items forecasted to trend this year.

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SEASONALITY FOR THANKSGIVING:

Thanksgiving-related content in the Food & Drink category begins trending as early as September, when people start planning for the holiday.

TOP RELATED KEYWORDS:

Side Dish

Vegan

Cranberry

Pumpkin

Sweet Potato

Slow Cooker

Casserole

Butternut Squash

Healthy

Stuffing

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It’s no secret that Food & Drink content is king for Thanksgiving. But with so many recipes to choose from, how do you ensure your content breaks through the clutter? Let the data guide your decision-mak- ing this season. The following topics are predicted to be among top-performing Thanksgiving-related content for 2017. THANKSGIVING Top Content Ideas

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CAUL IFLOWER

CORN CASSEROLE

POPULARITY BY MONTH:

POPULARITY BY MONTH:

KEY TAKEAWAY

KEY TAKEAWAY

Recipes defined as “Vegan” or “Healthy” are hot for Thanksgiving menu planning. We expect cauli- flower mashed “potatoes”, creamy cauliflower soups, and cauliflower “macaroni” and cheese to have a spot on the menu this year.

Corn casserole may be a traditional menu item, but we predict spiced up versions—with bell peppers and jala- penos—will drive higher engagement rates this season. And don’t forget that classic cracker crust—it’s among top-related keywords for this popular side dish.

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SANGRIA

HASSELBACK

POPULARITY BY MONTH:

POPULARITY BY MONTH:

KEY TAKEAWAY

KEY TAKEAWAY Think beyond hasselback potatoes. What about hasselback tomatoes, squash, or eggplant? This preparation method makes for an impressive pre- sentation and is sure to resonate with shoppers looking for lighter versions of their favorite Thanksgiving side dishes.

Sangria popularity has grown con- sistently since the start of the year and we predict it will continue to climb as the holidays roll in. Autumn versions of the classic cocktail made with apples, pears, apple cider and white wine are sure to be a hit among shoppers this season.

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ENTERTAINING Thanksgiving Holiday Planning Being surrounded by friends and family is the best part of any meal—especially during the holidays. But the menu isn’t the only focus when planning for visitors in your home. From fun activities to keep guests entertained to DIY decorations and table set- ting tips, entertaining-related content peaks in October—at the height of Thanksgiving planning. Follow along below for the topics we’re predicting will attract high engage- ment this season.

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SEASONALITY FOR THANKSGIVING:

Thanksgiving-related content in the Entertaining category begins trending as early as September, when people start to think about planning for the holiday.

TOP RELATED KEYWORDS:

Kids

Decor

Craft

Table Scape

Printable

Centerpiece

Place Setting

Entertaining

Pumpkin

Gold

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From planning the perfect menu to crafty table scape ideas, there is so much to do when hosting Thanksgiving dinner. The following topics indicate the highest performing content ideas related to Thanksgiving entertaining and are predicted to trend through the end of 2017. THANKSGIVING Top Content Ideas

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CACTUS

GOLD PLACE SETT ING

POPULARITY BY MONTH:

POPULARITY BY MONTH:

KEY TAKEAWAY

KEY TAKEAWAY

Engagement with gold content (in nearly every category) has grown over the past year and we don’t image it slowing down this holiday season. We imagine gold vases, sil- verware,and even DIY projects (like painted pumpkins) will deck out the dinner table this year.

Cacti are the new succulents. Making a statement with your centerpiece is easy when you add the trendiest plant out there to the mix. Take it further by including cacti as an indi- vidual favor placed at each seat—this new Thanksgiving trend is predicted to grow in popularity for 2017.

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PLACEMATS

KID- FRIENDLY DESSERTS

POPULARITY BY MONTH:

POPULARITY BY MONTH:

KEY TAKEAWAY

KEY TAKEAWAY

Placemat popularity hits its highest points in November with the Thanks- giving holiday. Add texture to your tablescape with crochet or macrame placemats—it’s sure to be a hit among crafty shoppers planning to entertain guests for Thanksgiving 2017.

Entertaining the kids while getting Thanksgiving dinner on the table can be one of the most challenging parts of the holiday. Many people choose to create a station for the young ones to make their own desserts—like Chocolate Acorns or Candy-Pretzel Turkey Bites.

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We call our data-led approach to higher per- forming influencer campaigns Brandables. Here are a few of our favorite Thanksgiving holiday Brandables created by Ahalogy Part- ners—a network made up of 5,500 talented influencers, photographers, and top-notch content creators. Brandables Examples THANKSGIVING

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Kroger Clicklist HEALTHY MASHED CAULIFLOWER In collaboration with: Eating Bird Food

Last year, we teamed up with Kroger Clicklist to help drive awareness of their shopping app and encourage readers to shop at Kroger. The content inspired their target audience with quick and easy recipes featuring the most popular emerging food trends—like mashed cauli- flower, predicted to be a top Thanksgiving dish in 2017.

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Nestle Butterfinger TIPS FOR THROWING A FRIENDSGIVING GATHERING In collaboration with: Francois Et Moi

Last year, we teamed up with Butterfinger to help drive awareness of their products during new drive periods outside of Halloween. Thanksgiving was a natural choice and with the help of influencer content, readers were inspired to entertain friends during the Thanksgiving season with Butterfinger. The stunning entertaining content included fall decor ideas, DIY centerpiece inspiration, and homemade treats made with Butterfinger for guests to take home.

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JoAnn Fabrics ACORN DONUT HOLES In collaboration with: I Heart Eating

Fall-themed content is a natural top-performer for Thanksgiving. For their holiday campaign last fall, JoAnn Fabrics relied on the help of Ahalogy Partners to raise awareness of the baking aisle in store. These Acorn Donut holes not only attracted the attention of readers looking for fun, kid-friendly desserts, they incorporated the retailer’s products in a brand new way.

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Loew-Cornell A CALIFORNIA-STYLE HOLIDAY TABLESCAPE In collaboration with: Advice From A Twenty-Something

Last year, we tasked Ahalogy Partners with the creation of stunning holiday content using craft supplies pur- chased at Loew-Cornell. The branded content helped drive awareness of the seasonal products and honed in on a popular emerging trend. Gold table settings— including silverware, place cards, and centerpieces are predicted to grow in popularity for 2017.

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POWERED BY MUSE Data-Driven Influencer Content The Ahalogy Muse software is free—yes, really free—to those who apply. The easy-to-use tool offers seasonal trend data for higher-performing influencer content, along with a built-in Campaign Builder feature to help drive your content strategy—every step of the way. It’s the only tool that taps into influencer trends in a category-focused solution. Ahalogy’s network of +5,000 premium content creators have the biggest influence on trend development. They’re the first to make a recipe using a new ingredient or to try a new fitness craze. We gather performance data—across the original blog post and across the subsequent social posts—to measure the success of these trends so marketers can act fast. Want Free Muse Access? SIGN UP NOW

WHO WE ARE ...and What We’re All About Ahalogy is the Passion to Purchase Plat- form™. Brands and agencies tap into Ahalogy to reach new audiences and find new usage occasions based on their target consumers’ interests. We deliver proven ROI through category trend data, authentic influencer content, and social optimization technology.

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Appendix

ENTERTAINING

Unique Thanksgiving Centerpieces, OMG Lifestyle How To Have The Best Thanksgiving Dinner, Waiting on Martha Geometric Clay Potholders, Delineate Your Dwelling 5 Rustic Tablescape Ideas, Advice From a Twenty Something 20 DIY Gold Thanksgiving Ideas, Britt + Co Fall Place Setting with Printable, Sugar Bee Crafts Minimal Thanksgiving Table Decorations, Delineate Your Dwelling Candy Corn Turkey Cookies Thanksgiving Treat, Crafty Morning Turkey Rice Krispies Treats, Shugary Sweets Free Thanksgiving Printables, Pretty My Party The Best of Cacti and Succulent Projects, Delineate Your Dwelling 3 Simple Thanksgiving Place Setting Ideas, The Every Girl Pumpkin Patch Pudding Cups, Arts Crackers

INTRODUCTION Tips for Throwing a Friendsgiving Gathering, Francois Et Moi Mashed Cauliflower, Eating Bird Food Acorn Donut Holes, I Heart Eating An Easy California Style Holiday Tablescape, Advice From A Twenty-Something FOOD & DRINK Apple, Kale and Brussels Sprouts Salad, The Almond Eater Spiced Pear Moscow Mule, Strawberry Blondie Kitchen Almost No-Bake Pumpkin Cheesecake Mousse, Snixy Kitchen Green Beans with Caramelized Shallots and Almonds, Eating Bird Food

Roasted Turkey with Bacon and Herbs, Jelly Toast Blog Cream Cheese Chive Duchess Potatoes, Good Life Eats How to Roast the Perfect Thanksgiving Turkey, The Roasted Root Baked Hasselback Potatoes, As Easy As Apple Pie Sparkling Pear, Apple, and Cranberry Sangria, Waiting on Martha Oven Roasted Cauliflower Recipe, Maira Ushakova Creamy Cheesy Corn Casserole, Give Recipe Cauliflower Mash with Ricotta and Roasted Garlic, Little Broken Cheesy Roasted Cauliflower, The Pretty Bee Layered Zucchini Corn Casserole, A Chef ’s Kitchen Roasted Hasselback Beets with Dill Dressing, From A Chef ’s Kitchen

FOOD & DRINK Tips for Throwing a Friendsgiving Gathering, Francois Et Moi Mashed Cauliflower, Eating Bird Food Acorn Donut Holes, I Heart Eating An Easy California Style Holiday Tablescape, Advice From A Twenty-Something

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