THE HERO I N S I DE R
www. yol of sky l aw. com (305) 702-8250 MARCH 2019
March is known for coming in like a lion, but softening by the end of the month. Here at the office, things are certainly roaring and will continue into the future. (Wait until you hear about some of the surprises we have in store!) For now, we are delighted to be introducing our new Client Services Director, Anna Khorsheva. She will be the first person you reach when you call our office and will be there to guide you throughout the creation and implementation of your business or estate plan. Anna is fluent in Russian and Ukrainian and had been a professional translator. We are also expanding our practice with the addition of Erin Prutow, Esq., who will be Of- counsel to firm. Erin focuses her practice on Equine and Animal Law. Thanks to all of you as clients, referral sources, and friends, we are able to exponentially expand our services to the community.
2 WAYS TO IMPROVE YOUR CYBERSECURITY NOW, NOT LATER
Batten Down the Hatches — or Face the Consequences
Cybersecurity is a notorious boogeyman for small-business owners. The problem is that many entrepreneurs either believe that cyberattacks are not a direct threat to their livelihood, or they cannot afford to put robust network security in place. In a time when digital threats exist in unprecedented abundance, this kind of thinking couldn’t be more dangerous —or irresponsible. After all, underinvesting in IT doesn’t just put you at a disadvantage to your tech-savvy competitors; it also calls the very future of your organization into question. When a Fortune 500 company gets hacked, they shell out millions of dollars and make headlines. But when an unprotected small business comes under serious fire by cybercriminals, it often collapses quickly —without fanfare or much of a fight. This is why poor cybersecurity “represents an especially pernicious threat to smaller businesses,” SEC Commissioner Luis A. Aguilar said in 2015. “The reason is simple:” he wrote, “small and midsize businesses are not just targets of cybercrime; they are its principal target.” With that in mind, it’s essential that you do everything you can to protect yourself and your employees from cyberattacks. Here are three things you can do today to strengthen your network security and prevent a crisis.
We look forward to hearing from you.
See you next month!
- Yolofsky Law
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... continued from cover 1. TAKE A CLOSER LOOK AT YOUR
in an outside IT consulting firm, as they’ll give you the hard truth and let you know exactly where your weaknesses lie. This might be a tall order for your small business, but it might save
— it’s to get your people up to speed with cybercrime trends and educate them on best practices for avoiding threats. To this end, it’s a good idea to hold regular education sessions on cybersecurity. You might be able to easily recognize a phishing email; many of your team members may not. Again, it’s a good idea to bring in an outside company whose specialty is training teams on digital threats. Sometimes all it takes is a single session for everyone to understand just what they’re up against. Cybercrime is a bigger problem now than it ever has been, and it shows no signs of slowing down. But if you take
CYBERSECURITY BUDGET (OR SET ONE).
It can be overwhelming to set a firm budget for any aspect of your business, but this is especially true of IT, because many business owners aren’t often sure what type of security their company needs or how much it will cost. According to CIO magazine, you should spend around 4–6 percent of your annual revenue on cybersecurity. If your current cybersecurity budget falls under this range, it’s time to re-evaluate. Will your current IT system protect your business should a cybercriminal target it? If the tech you use every day gets hacked for hours or even days, will your company survive? Most companies simply cannot afford that much downtime, much less the loss of precious data, due to a single employee’s misguided click. Even if you are already prepared to invest good money into cybersecurity, you must do your research to determine which IT companies are worth your dollars. If you can afford it, bring
your entire operation down the line. 2. LOOK FOR WAYS TO EDUCATE YOUR TEAM (AND HOLD THEM ACCOUNTABLE).
According to IBM’s X-Force Threat Intelligence Index, more than two-thirds of cyberattacks occur due to “inadvertent insiders.”These are employees who unknowingly engage in actions that leave the network vulnerable, like clicking on a suspicious link in a phishing email or ignoring a key software patch.
responsibility for defending your network before it’s too late, you can bat away these threats and drastically reduce the danger to your operation. All it takes is a little time, a little savvy, and a willingness to invest in better IT.
Cryptographer Bruce Schneier put it best when he said, “Only amateurs attack machines; professionals target people.” Because of this, the best way to boost your cybersecurity isn’t to pile money into a better antivirus or complicated network defense
3 Questions to Ensure You Obtain the Right Clients AreYou QualifyingYour Prospects?
a connection. Just because someone fits what you’re looking for doesn’t mean they are worth the time investment. Some of your ideal prospects will demand excessive time from your team, making the cost of client acquisition even higher. Set a maximum amount of time you’re willing to dedicate to a lead, and as you get closer to that threshold, ask yourself if it’s worth continuing that relationship. DOES THE PROSPECT ALIGN WITH YOUR VALUES? You may attract the right lead, and you might be able to convert that lead efficiently, but that doesn’t mean they are the right fit for your company. Above all else, a client needs to match your core values. Your team is a direct reflection of your company, but so are your clients. By qualifying your prospects effectively, you’ll increase client retention, improve client satisfaction, and create rave followers. Rather than trying to find leads under any rock you can turn over, ask these three questions about each prospect, and you’ll find more success in business.
The shotgun lead generation approach is both ineffective and inefficient. For years, businesses put the power of decision-making in the hands of the consumer. Companies chased after any opportunity to put their name in front of a lead, hoping their skills would lead to a conversion. It wasn’t until recently that marketing and lead generation trends flipped the tables. Rather than an organization spraying out strategies across every feasible medium, new tactics implement a more targeted approach to get the right clients. Here are three questions you can ask to qualify your prospects. WHAT DOES YOUR IDEAL PROSPECT LOOK LIKE? Rather than taking any client they can get, a smart business owner focuses their attention toward the leads they want. It’s important to focus on candidates in a specific demographic. Doing business with those who match your requirements will result in happier clients and better relationships. HOW MUCH TIME ARE YOU WILLING TO SPEND ON A LEAD? Once you understand the type of client you’re looking for, the next step is to designate how much time you’re willing to spend fostering
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Are You Ready for Fido? How to Decide if Your Family Can Care for a Pet
IS YOUR FAMILY READY?
While we don’t know exactly why humans keep pets, one fact is certain: Millions of people love them. In fact, nearly 70 percent of households in the U.S. have a pet. But no matter what you see on your favorite dog Instagram accounts, keeping a pet isn’t endless playtime. Ask yourself the following questions before buying or adopting a furry companion.
Every family is different, and it’s important to have an honest discussion about the implications of owning a pet. If you have kids, consider how much they will be able to contribute to such a responsibility. Another factor to consider is howmuch free time you have to spend with your pet; some animals require more attention than others. To avoid major conflict down the road, discuss care and responsibility plans as a family before welcoming an animal into your home. Keeping a pet can be a source of joy for your family, but it can also be a source of stress. Before making any major choice, talk to your family members and consider what owning a pet would mean for all of you.
DO YOU KNOWWHAT YOU’RE GETTING INTO?
Owning a pet can change your lifestyle. To start, you will have to consider the animal’s well-being when hosting events or taking vacations. You will also have to make room in your budget for pet-related expenses. Additionally, some animals can live for upward of two decades. Discuss how responsibilities will change as a pet ages and what your future will look like before making the commitment.
DOES AN ANIMAL FIT YOUR LIFESTYLE?
When choosing a pet for your family, gather research from animal experts and other pet owners. Calculate the cost of owning a pet, and evaluate how that animal will fit into your lifestyle. For example, dogs are one of the most high-maintenance and expensive animals to own, but they tend to be more involved in family life than a cat or a hamster. That said, your home’s size and location may make it better suited for a smaller pet, as many larger animals require more square footage and plenty of outdoor space.
Take a Break
Homemade Corned Beef
1. In a large stockpot, combine water, garlic, and all herbs and spices tomake brine. Cook over high heat until salt and sugar are fully dissolved. Remove fromheat and stir in ice. 2. Once water temp reaches 45 F, place brisket in a 2-gallon zip-close bag, pour in brine to cover, lay flat in a large container, and store in fridge. 3. Brine for 10 days, checking daily tomake sure brisket is fully submerged and brine is stirred. 4. After 10 days, remove brisket frombrine and rinse under cool water. In a large pot, cover brisket, onion, carrot, and celery with water. Bring to a boil, then reduce heat to low and gently simmer for 2 1/2–3 hours. 5. Remove, slice across the grain, and serve.
• 2 quarts water • 1 cup kosher salt • 1/2 cup brown sugar • 2 tablespoons saltpeter (potassiumnitrate) • 1 cinnamon stick, broken into large pieces • 1 teaspoonmustard seeds • 1 teaspoon whole black peppercorns • 8 cloves garlic • 8 whole allspice berries • 12 whole juniper berries • 2 bay leaves, crumbled • 1/2 teaspoon ground ginger • 2 pounds ice • 1 5-pound beef brisket, trimmed • 1 small onion, quartered • 1 large carrot, coarsely chopped • 1 stalk celery, coarsely chopped
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(305) 702-8250 Hours: 8:30 a.m. to 5:30 p.m. www.yolofskylaw.com One Financial Plaza 100 SE 3rd Avenue, Suite 1000 Fort Lauderdale, FL 33394
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INSIDE THIS ISSUE From the Yolofsky Office PAGE 1 2 Strategies to Improve Your Cybersecurity Today PAGE 1 3 Ways to Qualify Your Prospects PAGE 2 Should You Get a Pet? PAGE 3 Take a Break! PAGE 3 Homemade Corned Beef PAGE 3 Is It Time for Your Child’s First Part-Time Job? PAGE 4
Out of the Game Room and Into theWorkplace When Should Your Kids Start Working?
When the dolls and baseball cards get pushed to the wayside for cell phones and movie dates, it may be time to gently nudge your child out from under your wing and into the workplace. It doesn’t have to be pushing shopping carts or spinning signs on the corner; working in any capacity during formative years builds character and gives your child real-world experience. Summer jobs teach the value of a dollar and give kids lasting memories, and after-school gigs lead to more pocket change for the weekends and less worrying for Mom and Dad. The hard part isn’t asking yourself if they should work; it’s asking yourself when they should work. In the U.S., most of us have about four decades of working to look forward to. Many start working in late adolescence and continue until retirement age. Now, that’s a lot of work to be had. So why rush it? Well, idle hands often spell disaster. Sitting around all day is a burden on both child and parent, whether they realize it or not. Those few years between hitting puberty and graduating high school are the sweet spot for your child to start their part-time career. There’s no shame in flipping burgers, stocking shelves, or mowing lawns. As of 2014, there were 16 million workers in the retail and food service industries, and the numbers have only gone up from there. But work ethic is changing among American teenagers. Just one-third of
individuals aged 16–19 had a job lined up for last summer, compared to 51.2 percent for the same age range in 1997. While surviving on minimum wage as an adult is a topic of great debate, raking in around $10 an hour as a 14-year-old can seem like a king’s ransom. A few working hours here and there will do your grown baby a world of good and prepare them for the next chapter of their lives.
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