“ Currently, Organic Salads, the largest portion of the Organic Produce category, is growing at +3% in the L52W. We have seen some surprises in growth, like organic coleslaw, which is growing at +35% in sales $ in the L52W. With trends like these, we can see that consumers are still preparing meals in their home, but have also added eating out back into their routines.
Packaged Salads | #1 in Sales
The South was the top-performing region for organic packaged salads with total sales of more than $506 million, while the Midwest saw the greatest year-over-year sales increase (4.5%). Regional Performance
NE
W MW
S
$423,708,226 $3,771,242 0.9% 58,873,426 -760,339 -1.3%
$278,758,615 $11,906,920 4.5% 38,273,304 1,065,569 2.9%
$506,584,045 $20,425,063 4.2% 71,082,827 993,387 1.4%
$335,316,593 $12,251,550 3.8% 45,428,030 607,582 1.4%
Sales Sales Change (YOY) Sales % Change (YOY) Volume Volume Change (YOY) Volume % Change (YOY)
Jessica Harris Product Manager, Organics, Taylor Farms
Packaged Salads
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Organic sales continue to outpace conventional [in terms of ] overall sales growth. I think consumers are paying more attention to what they are putting in their bodies— not to say conventionally grown produce is bad as more consumption of fruits and vegetables is a good thing! The convenience of the salad category as well as more availability on a consistent basis on organically grown produce has certainly helped with the consistent growth.
Sales 2021 vs. 2020
$ MILLIONS
The organic packaged salad category had its most significant year- over-year sales gains during the first two months of 2021.
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155 150 125 100 75
T he largest driver of organic fresh produce dollars in 2021, organic packaged salads topped $1.5 billion in sales and commanded a sizable 73% price premium over their conventional counterparts. Compared to the double-digit year-over-year gains enjoyed by the category in 2020, organic packaged salads slowed considerably in both sales (3.2%) and volume (0.9%) in 2021, likely due to foodservice coming back online as COVID restrictions eased and lockdowns ended.
50 25 0
2021 2020
Dan Canales SVP of Sales, Marketing and Processing, Ippolito International
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OPN State of Organic Produce 2021
OPN State of Organic Produce 2021
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