“ Consumers today value organic produce not only for the health of themselves and their family but also that of the environment. The quality and freshness of our produce is paramount, but consumers also want to know that their greens and veggies are grown, processed, and packaged responsibly. Organic farming sequesters carbon, restores soil health, and promotes biodiversity, and these beneficial environmental factors are becoming increasingly important in the purchasing decisions of our consumers.
Lettuce | #6 in Sales
The South saw the largest year-over-year increases in both sales (15.5%) and volume (15.4%) of organic lettuce in 2021. Regional Performance
NE
W MW
S
$130,961,015 $8,538,062 7.0% 36,450,398 1,576,213 4.5%
$56,047,447 $4,722,732 9.2% 19,138,727 697,070 3.8%
$131,061,563 $17,617,226 15.5% 47,041,693 6,282,211 15.4%
$101,822,550 $7,945,416 8.5% 21,121,347 593,515 2.9%
Sales Sales Change (YOY) Sales % Change (YOY) Volume Volume Change (YOY) Volume % Change (YOY)
Lettuce
T. Bruce Taylor VP of Organics & Earthbound Farm Brand, Taylor Farms
Sales 2021 vs. 2020
$ MILLIONS
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I think moving forward, we learned we really need to stay connected with our trading partners so that we understand what their goals are … so that we can be nimble and flexible and agile and deal with overproduction situations and … communicate our cost pressures and stable pricing together.
Organic lettuce had its greatest year-over-year sales gains during the first quarter of 2021.
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50
40
I n contrast to organic packaged salads, organic lettuce showed very strong year-over-year growth in both sales (10.2%) and volume (8%) in 2021, which could be the result of a consumer shift back to purchasing unpackaged items following the first year of COVID. A top contributor to 2021 organic fresh produce dollars, organic lettuce logged nearly $421 million in retail sales, and with a price premium of 87%, this salad staple sold at a cost nearly double its conventional counterpart.
30
20
2021 2020
10
Heather Fuller VP of Sales, Braga Fresh
0
24
25
OPN State of Organic Produce 2021
OPN State of Organic Produce 2021
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