“ As organic potatoes become more popular with consumers, and as more families begin to favor organic produce, we will see the demand for larger pack sizes escalate. [Also], offering this organic product in a compostable bag attracts buyers who value sustainability. It is everyone’s responsibility to take care of the earth where our potatoes grow.
Potatoes | #9 in Sales
All four regions saw year-over-year declines in organic potato volume, but the West was the only one that also posted a year-over-year sales loss (–2.3%). Regional Performance
NE
W MW
S
$87,946,087 $(2,034,666) -2.3% 51,040,304 -3,721,150 -6.8%
$39,070,125 $443,243 1.1% 24,857,042 -1,531,607 -5.8%
$98,266,234 $4,479,517 4.8% 58,617,136 -119,377 -0.2%
$66,654,159 $310,278 0.5% 35,983,682 -406,945 -1.1%
Sales Sales Change (YOY) Sales % Change (YOY) Volume Volume Change (YOY) Volume % Change (YOY)
Jessica Hughes Director of Innovation, EarthFresh Farms
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Potatoes
The Klamath basin has seen normal yields in regard to Yellow and Russet potatoes with Russet sizing skewing quite large. The red crop was significantly down with smaller potatoes and about a 30% decrease in yield. Washington State also experienced lower yield overall but especially in regard to red potatoes, and contrary to the Klamath basin crop, they saw smaller-sized russets.
Sales 2021 vs. 2020
$ MILLIONS
The organic potato category had its best year-over-year sales performance during the first two months of 2021.
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50
40
I n 2021, organic potatoes lost nearly all of the year- over-year momentum they exhibited in 2020, eking out a 1.1% increase in sales and posting a loss of –3.3% in volume. As the world opened back up last year, COVID-related consumer stockpiling of long- lasting staples like potatoes, carrots, and hard squash significantly declined. On a positive note, organic potatoes commanded a substantial 114% price premium over their conventional counterparts in 2021 and achieved retail sales of more than $292 million.
30
20
Sydney Fairchild Marketing and Compliance, Bridges Produce
2021 2020
10
0
30
31
OPN State of Organic Produce 2021
OPN State of Organic Produce 2021
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