Cucumbers #18 in Sales
Squash #19 in Sales
W ith double-digit year-over-year increases in both sales (10.5%) and volume (14.1%), organic cucumbers were a top performer in 2021. The refreshing organic vegetable also commanded an extremely impressive price premium of 126% over conventional, showing that consumers were willing to shell out more than double the cash for the organic version of this commodity.
I n 2021, organic squash showed significant year- over-year losses in both sales (–7.5%) and volume (–8.7%), likely due to a shift away from the consumer stockpiling of hard squash that occurred during the height of COVID in 2020. Despite its year-over-year declines, the category topped $128 million in retail sales and showed a strong price premium over conventional of 69%.
“We are seeing very strong demand for euro cucumbers and have extended our Mexican season and increased production to meet that demand. We now have very steady production so can offer year-round contract pricing.”
“Organics and sustainability have always been important components of our success. To produce the best results, you have to grow the plants the way nature intended them to be. We want to be able to produce the same food that we would feed our own families.”
Sydney Fairchild Marketing and Compliance, Bridges Produce
Michael DuPuis Quality Assurance and Public Relations Coordinator, Divine Flavor
Organic cucumber volume increased year over year by double digits in all four regions, and the Northeast had the strongest year-over-year sales performance (13.7%). Regional Performance
Organic squash saw its worst year-over-year performance in the Midwest, where it posted a sales loss of –13.4% and a volume decline of –13.7%. Regional Performance
NE
NE
W MW
W MW
W
S
S
$48,283,210 $3,113,041 6.9% 16,097,451 1,503,849 10.3%
$43,057,190 $(4,957,400) -10.3% 19,566,288 -2,724,134 -12.2%
$23,480,955 $1,794,092 8.3% 7,006,903 695,805 11.0%
$14,797,727 $(2,289,079) -13.4%
$46,845,896 $5,308,877 12.8% 14,237,693 2,178,384 18.1%
$38,464,950 $(2,321,738) -5.7% 13,237,089 -579,177 -4.2%
$40,310,880 $4,871,217 13.7% 12,270,468 1,773,024 16.9%
$32,030,296 $(880,802) -2.7% 10,503,920 -392,765 -3.6%
Sales Sales Change (YOY) Sales % Change (YOY) Volume Volume Change (YOY) Volume % Change (YOY)
Sales Sales Change (YOY) Sales % Change (YOY) Volume Volume Change (YOY) Volume % Change (YOY)
6,621,232 -1,050,783 -13.7%
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OPN State of Organic Produce 2021
OPN State of Organic Produce 2021
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