Kale #20 in Sales
As the #1 supplier of fresh Brussels sprouts in North America, we also grow, pack and ship organic Brussels sprouts — and many other organic category superstars!
W ith just over $115 million in retail sales, organic kale posted a tepid year-over-year dollar increase of 0.9% and a similarly small volume gain of 1.4% in 2021. The organic version of this leafy green, which began exploding in popularity in the late 2000s, commanded a significant price premium of 63% over conventional, suggesting consumers saw it as a valuable organic commodity last year.
“Organic produce continued to trend upwards in 2021. Organic Kale, Brussels Sprouts, and Spinach are top items in consumers’ shopping carts. 2021 was a year of working from home and meal prepping.”
Hana Mohsin Marketing Specialist, Misionero
Organic kale had its biggest year-over-year volume gain in the Northeast (7.3%) and its strongest year-over-year sales performance in the South (3.2%). Regional Performance
AWholesum favorite in earth-friendly packaging!
NE
W MW
S
$40,709,626 $167,167 0.4% 16,291,368 9,307 0.1%
$12,748,701 $(530,748) -4.0% 4,635,288 141,855 3.2%
$35,930,622 $1,104,135 3.2% 8,854,921 -81,737 -0.9%
$25,606,717 $365,232 1.4% 6,714,036 459,461 7.3%
Sales Sales Change (YOY) Sales % Change (YOY) Volume Volume Change (YOY) Volume % Change (YOY)
wh.farm
47
OPN State of Organic Produce 2021
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