Retail Opening Plan
Strategy:
Creating a successful store opening marketing strategy involves careful planning and execution to generate excitement, attract customers, and establish a strong presence in the market. All openings should build a plan on:
• Defining the target audience • Building anticipation • Understand the unique selling points • Engage the media • Collaborate with local influencers • Leverage social media • Review local partnerships • Create a menorable event • Direct marketing (Email and SMS) • Online advertising • Customer retention plan
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