New Territory Launch
1
• Engage Local PR agency to pitch the brand to the press • Explore OOH (outdoor) advertising locations, preferrable LCDs in mall or along the high street to support with directional signage • Internal email communication and What’s App artwork • Media and VIP Opening Event with activation e.g muisician, personalisation, photowall, gifting • Press release on Bateel expansion plan – International Media • Press release on brand opening – Local Media • Press Announcement on Bateel.com • Social Media annoucement – post and highlight • Google Ads focusing on product offering, location awareness and ecommerce platform (if available)
Pre-Launch
2
Launch
3
Post-Launch
• Media and Influencer Gifting Tier 1,2 & 3 • EDM and SMS to own opt-in data base
• Media partnership to cover the opening (editorial, social or database barter) • Brand awareness social media advertising campaign across Instagram and FB
5
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