Store Opening Plan - Boutique FINAL

New Store Opening

Activities

• Press release – Local Media • Press Announcement on Bateel.com • Media T1 and VIP Opening Event with activation e.g muisician, personalisation, photowall, gifting. • In-mall/landlord support with directional signage, LCD, moopies or easels. • Media T1 and Influencer Gifting Tier 2 & 3 • Social Media annoucement – post and highlight • EDM and SMS to own opt-in data base • Brand awareness social media advertising campaign across Instagram and FB • Google Ads focusing on location awareness and ecommerce platform (if available)

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