Renovation Strategy
Newly Renovated Location
• Media Alert to local press • In-mall/landlord support with directional signage, LCD, moopies or easels. • Media T1 and Influencer Gifting Tier 1, 2 & 3 • EDM and SMS to own opt-in data base • Brand awareness social media advertising campaign across Instagram and FB
Temporary Closure:
• Update the website to ensure the location landing page mentions ‘closed for renovation’ • Publish a highlight explaining the closure temporary for brand enhancements. • Communicate on the hoarding that the location has moved/or is only a temporary closure
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