Store Support Plan
Objective Based Activities
Stimulate Footfall: • Paid for influencer collaboration – invite an influencer for an instore experience publishing content of the boutique online along with location tags • Reach out to mall or landlord for support with OOH advertising, social media and database marketing support • Launch an advertising campaign on the Google Network and Social media focusing on location awareness Increase ATV: • Launch instore sampling on a focused product accompanied with talking lines and a brochure or booklet • Re-merchandise the boutique to focus on cross-selling, focusing on the till area and multi-product purchases i.e.hampers and gift sets • Launch an advertising campaign linked to a thematic occasion to maximize the sales opportunity.
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