Interactive Benvoleo Brochure
The professional brand that brings a new, transparent, responsible and participative idea of haircare to the industry. Proudly made in Italy.
OUR VALUES
TRANSPARENCY Only through conscious, clear and responsible choices can we build a better future for our planet.
COOPERATION Together we can create an
environmentally friendly lifestyle, for the well-being of the planet and each of us. ITALIAN DNA Our DNA features the expertise in combining tradition, passion, research and innovation, typical of products made in Italy.
OUR MANIFESTO Together, we take care of nature as nature takes care of us. Caring and protecting the environment for a better future. Together, we are stronger because our differences are what make us unique. Together we shine brighter, and this light illuminates our surroundings. Together, we are in harmony. We beautifully balance tradition and innovation.
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**With the exception of Nutri Care Oil and Hydration Creamy Shampoo.
THE RANGE
A RANGE OF PROFESSIONAL, CUSTOMISABLE, HIGH-PERFORMANCE AND SUSTAINABLE TREATMENT PRODUCTS. • 4 main care lines: Daily, Glossy, Hydration, Recovery • 1 line for in-salon customisation: Shot • 1 pre&post brushing line: Leave-in & Refresh
DAILY
AN ECO-FRIENDLY SOLID-FORMAT CLEANSING PROPOSAL FOR BODY AND HAIR.
ACTIVE INGREDIENT OF THE LINE › hyperfermented oak bark.
PROPERTIES › antioxidant and colour-protective.
ACTION › protects the hair from radical stresses, such as chemical treatments, pollution and UV rays, while also counteracting cosmetic colour fading.
CONSCIOUS DAILY SHOWER & SHAMPOO Solid shower shampoo , practical and convenient to take everywhere. Suitable for frequent washing, it can be alternated with the use of a conventional shampoo. 3-in-1: hair, body, face. Concentrated formula*. How to use : emulsify the product in your hands or on wet hair, apply from roots to ends, massage and rinse. Repeat if necessary. Benefit : provides deep yet gentle cleansing for light and vital hair. Format : soap bar 80 g (PF023802)
*Conscious Daily Shampoo = 2 Shampoos (lasts as long as 2 x 275 ml bottles. Duration may vary depending on hair length).
GLOSSY AN UNPRECEDENTED COMBINATION OF PRODUCTS WITH OAK BARK AND HYPERFERMENTED CITRUS FRUITS FOR DAZZLING RADIANCE .
ACTIVE INGREDIENT OF THE LINE
PROPERTIES › illuminants and antioxidants.
ACTION › helps seal the cuticles, giving the hair a shiny, vital appearance.
› hyperfermented citrus fruits. Extract obtained from Sicilian lemons and oranges, with a high vitamin C content .
GLOSSY MICELLAR SHAMPOO A shampoo with a micellar formula , gentle and suitable for frequent washing. Benefit : the micelles gently remove impurities from skin and hair, leaving it soft and shiny. Format : 275ml bottle 1000ml bottle
GLOSSY EXPRESS CONDITIONER
GLOSSY CONDITIONER
A light, fluid milk texture that provides instant softness and radiance . How to use : spray onto damp hair on lengths and ends. Comb through, leave in for 1 minute and rinse. Benefit : the illuminating and detangling effectiveness is released in a flash, leaving the hair fluid and shiny. Format : 200ml spray bottle
A creamy texture able to make the dullest hair shine with new light . Professional use. Benefit : detangles the hair without weighing it down, bringing extreme shine and softness. Format : 1000ml bottle
95 %
95 %
HYDRATION A BLEND OF ENVELOPING TEXTURES WITH HYPERFERMENTED OAK BARK AND RICE WATER TO MOISTURISE AND NOURISH THE DRIEST HAIR.
ACTIVE INGREDIENT OF THE LINE › hyperfermented rice water . From an ancient Chinese tradition, the beauty secret for restoring moisture and softness to the hair. A complex derived from rice and rich in antioxidants, amino acids and proteins for healthy-looking, shiny hair .
PROPERTIES › moisturisers.
ACTION › combats dryness of the hair, offering long-term moisturisation.
HYDRATION CREAMY SHAMPOO A shampoo with a melting, conditioning texture that provides immediate nourishment . Benefit : gently cleanses the hair fiber, providing nutrition and moisture for soft, shiny hair. Format : 200ml tube, 450ml jar
HYDRATION RICH CONDITIONER The full-bodied texture of this conditioner is a concentrate of super-moisturising active ingredients that infuse the hair with nutrition, softness and shine. Benefit : wraps the fiber by supplying essential nutrients to moisturise extremely dry hair,
detangling it and leaving it shiny. Format : 275ml bottle, 1000ml bottle
93 %
RECOVERY
THE IMMEDIATE REPAIRING POWER OF HYPERFERMENTED OAK BARK AND VINE SAP TO GIVE NEW LIFE TO DAMAGED HAIR.
ACTIVE INGREDIENT OF THE LINE › hyperfermented vine sap.
PROPERTIES › restorative and invigorating.
ACTION › deeply repairs severely damaged hair, delaying breakage.
From the vineyards of the Emilian hills comes vine sap. A valuable ally for nourishing the hair. Double fermentation enhances its extraordinary properties.
RECOVERY SHAMPOO A restructuring shampoo to counteract damage caused by aggressive chemical treatments and external agents. Benefit : gently cleanses for protected, stronger and more vital hair. Format : 275ml bottle, 1000ml bottle
RECOVERY MASK A rich, full-bodied formula that acts from the outermost to the innermost part of the fiber to provide the most damaged hair with extreme repair . Benefit : penetrates the hair layers to repair and reduce breakage, for stronger hair. Format : 250ml jar, 450ml jar
93 %
SHOT A LINE OF BOOSTERS CAPABLE OF CUSTOMISING IN-SALON SERVICES , TO RESPOND IN A TARGETED MANNER TO THE DIFFERENT NEEDS OF THE HAIR, FOR AN INSTANT TRANSFORMATION. TRUE CONCENTRATES OF ACTIVE INGREDIENTS , MIXABLE WITH CONDITIONERS* AND MASK BENVOLEO. . How to use : mix 1 part product with 3 parts conditioner or mask, and apply to washed and towel- dried hair. Distribute on lengths and ends, then leave in for 10 minutes. Rinse and proceed with the desired styling.
FOR PROFESSIONAL USE ONLY
HYDRATION SHOT A moisture booster for extremely dry hair, giving it the dose of nutrition and softness it needs. Specific active ingredient: olive oil, taming. Format : 100ml bottle
RECOVERY SHOT A repair and protection recharge for any type of damaged hair. Specific active ingredient: hyperfermented vine sap, repairing. Format : 100ml bottle
THICKNESS SHOT A concentrate of body-building active ingredients for fine, thin hair that wants to appear thick and full-bodied. Specific active ingredient: blackcurrant, volume-boosting. Format : 100ml bottle
91 %
98 %
93 %
*Except Glossy Express Conditioner
LEAVE-IN & REFRESH THE FINISHING TOUCH FOR A PERFECT LOOK, IN THE SALON AND AT HOME.
NUTRI CARE OIL An amazing oil , formulated with eco-silicones, capable of giving nutrition and shine to even the driest hair. Eco-silicones belong to the silicone family, but are synthesised without the use of ingredients of fossil origin. How to use: apply a few drops to towel-dried hair, then blow-dry. To emphasise shine and softness, reapply at the end of styling. Benefit : as a leave-in before blow- drying or as a finishing touch, it envelops the fiber, providing softness and radiance. As pre- shampoo or night treatment, it intensely nourishes the hair without weighing it down. Specific active ingredient : rice oil, nourishing. Format : 100ml bottle
60 %
PERFECT AGAIN MIST An innovative two-phase refreshing mist that gives the hair a fresh and vital appearance , eliminating residues and unpleasant odors from the scalp and shaft. How to use: shake before use. Spray on dry hair at the roots, about 10 to 15 cm from the scalp. Brush. Benefit: sprayed onto the scalp, it captures all accumulated sebum residues, refreshing the fiber and leaving the hair light and clean, with a slight volume-boosting effect. Specific active ingredient : nettle extract, sebum-regulator, and blackcurrant, volume-boosting. Format : 150ml spray bottle
DETANGLING LEAVE-IN
RECOVERY HEAT GUARD
A treatment with a creamy yet light texture, ideal for all hair types before blow-drying or as needed to provide softness and detangling . How to use: with damp hair, distribute a small amount of product on the lengths with a comb, then blow-dry. Benefit : protects against hot tools by restoring nutrition. Specific active ingredient : hyperfermented rice water, moisturising, and olive oil, taming. Format : 200ml bottle
The ally for continuous fiber repair and protection against hot tool damage . How to use : spray on damp hair on the lengths, distributing evenly with a comb, and then blow dry. Benefit : repairs the most damaged areas, creating a heat shield that protects and strengthens the hair. Specific active ingredient : hyperfermented vine sap, repairing. Format : 200ml spray bottle
95 %
95 %
95 %
KIT 3 FANTASTIC RETAIL KITS , DESIGNED FOR THE NEEDS OF ALL HAIR TYPES. THEY CONTAIN SHAMPOO AND CONDITIONER FROM THE THREE LINES - GLOSSY, HYDRATION AND RECOVERY - AS WELL AS OUR HERO PRODUCT, CONSCIOUS DAILY SHOWER & SHAMPOO, AS A FREE GIFT!
TO PROMOTE A MORE SUSTAINABLE LIFESTYLE .
THE RECOVERY KIT Hair up to 7 times stronger from the first application* Content : Recovery Shampoo 275ml + Recovery Mask 250ml + Conscious Daily Shower & Shampoo 80g
THE GLOSSY KIT Hair is brighter from the first application* Content : Glossy Micellar Shampoo 275ml + Glossy Express Conditioner 200ml + Conscious Daily Shower & Shampoo 80g LOVE YOUR HAIR. LOVE YOUR PLANET.
THE HYDRATION KIT Hair is more hydrated from the first application* Content : Hydration Creamy Shampoo 200ml + Hydration Rich Conditioner 275ml + Conscious Daily Shower & Shampoo 80g PLANET FIRST, BUT YOUR HAIR TOO.
HAIR CHANGE. NOT CLIMATE CHANGE.
*Instrumental test performed on the Benvoleo treatment (Recovery Shampoo + Recovery Mask) compared to basic shampoo.
*Instrumental test performed on the Benvoleo treatment (Glossy Micellar Shampoo + Glossy Express Conditioner) compared with basic shampoo.
*Instrumental test performed on the Benvoleo treatment (Hydration creamy shampoo + Hydration rich conditioner) compared with basic shampoo.
IN-SALON SERVICES
BENVOLEO’S TREATMENTS MAKE IT POSSIBLE TO OFFER SOLUTIONS TAILORED TO THE NEEDS OF EACH CUSTOMER. The secret of professional performance lies in the shots. Thanks to these concentrated boosters, precious elixirs of active ingredients, each service can be customised to meet even the most difficult needs. GLOSSY treatments to awaken dull hair with radiance. HYDRATION treatments to give dry hair the right amount of moisture. RECOVERY treatments to say goodbye to damaged hair. NUTRI INFUSION treatment an ultra intensive service to combat dryness and provide deep nourishment. SALON LEARNING In cooperation with experts, we plan to promote and support the culture of sustainability in our industry and to provide our customers with local and up to date knowledge on salon sustainability.
“ Every individual has the power to make the world a better place” Sergio bambarén
OUR PILLARS THE BENVOLEO PHILOSOPHY IS BASED ON THREE MAIN PILLARS, EACH OF WHICH TRANSLATES INTO CONCRETE SUSTAINABLE ACTIONS.
01 TRADITION AND INNOVATION
Tradition and innovation have always been a distinguishing factor for ALFAPARF Milano. To meet the increasingly challenging demands of today’s consumers, we have taken our know-how to the next level by embracing the world of green chemistry in Benvoleo. BENVOLEO’S CHOICES › Hyperfermentation › Local sourcing › Natural origin ingredients, clean & vegan › Biodegradability › Water-saving approach › Fragrances of natural origin We have paid special attention to our packaging choices ensuring we reduce environmental impact. BENVOLEO’S CHOICES › Recycled and recyclable packaging › “Zero-impact” packaging › FSC recycled cardboard packaging We decided to act not only sustainably, but also in a totally democratic and transparent way. We want to make our customers an active part of our community, explaining our choices to them and inviting them to adopt them. BENVOLEO’S CHOICES › Sustainable energy
02 PACKAGING WITH REDUCED ENVIRONMENTAL IMPACT
03 DEMOCRATIC AND TRANSPARENT ACTION
› Clear labelling › Brand activism
WHAT IS GREEN CHEMISTRY? Designing products and processes that reduce or eliminate the use or generation of harmful substances making them efficient, effective, safe, and environmentally friendly.
OUR SUSTAINABLE PROJECTS BENVOLEO IS MORE THAN JUST A PRODUCT. WE HAVE INITATIVES TO GENERATE POSITIVE ENVIRONMENTAL AND SOCIAL IMPACTS. PARKS FOR CLIMATE Benvoleo supports the ‘Parks for Climate’ project in the Tuscan-Emilian Apennines, which aims to increase the resilience of forests and oak trees to climate change by making a concrete commitment to promoting their protection and sustainable and responsible sourcing.
AGROCORTEX A project to offset packaging-related CO 2 emissions by financing sustainable local development projects in the Amazon.
ALFAPARF Milano Unit Z M7 Business Park, Newhall, Naas,
ALFAPARF Milano Arnott House, Bridge Street, Belfast, BT11 1LU
ALFAPARF Milano Unit 1A, Stuart Road, Altrincham Business Park, WA1 45GJ
Co. Kildare W91 VY82
@Benvoleo _uki
@alfaparfmilanopro_uki
@accademia_uki
@xpert_professional
alfaparfmilanopro.com
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