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HAVE AN ACTIVE BRAND PRESENCE ON SOCIAL MEDIA
With over 2 billion active social media users, it’s impossible to ignore social media as a factor in maintaining brand reputation. Posting en- gaging and entertaining content is key, and that’s not always easy to do. You’ll need to determine what content your target audience reacts with on your competitors’ profiles. Do they like memes? Do they like inspirational quotes? Timing is crucial too; the best way to determine what time of day you engage with the highest number of people in your audience is to test it yourself week to week. Remember that just having social media accounts is not enough. You may need to hire a dedicated social media specialist. Registering with popular business directories will help bolster your credibility. Make sure they’re reliable, though. Some simply exist for search engine optimization (SEO) purposes, while others are just trying to scam you for registration money. Do some research in the industry before committing. This will also help when encountering negative comments or bad reviews. Unfortunately, no matter how great of a product or service you have, you will never be able to please everyone. But as long as you make brand reputation maintenance a priority in your business, you will find success. REGISTER WITH POPULAR LOCAL BUSINESS DIRECTORIES
STAYING ‘COOL’ WITH YOUR CANINE Enjoy the Weather While Keeping Your Pup Comfortable For example, some local coffee shops will offer a free drink if the orig- inal is not satisfactory. If the issue is posted online, you may see the company respond with an offer along the lines of, “We’re terribly sorry for the inconvenience. Please stop by again for a free drink!” For more serious matters, privately chat with the customer to ensure nothing else negative gets posted online from that specific instance. It is not uncommon for some bad reviews to be unfair or irrational, but be sure to keep your rhetoric as professional as possible, no matter how rude the customer is. Once your response is posted, it will be there forever. Some businesses will try to remove their comments if the conversation gets heated, but it can come back to bite them if someone takes a picture of it.
TIME IS OF THE ESSENCE
With all this late-summer sunshine, it’s the perfect time to take your dog out for some fun. And while spending time basking in nature’s beauty can be a great source of fun and exercise for you and your pets, it’s important to keep a careful watch on your dog’s core temperature to prevent heat exhaustion. There are several detectable signs of heat exhaustion that you can watch for, including abnormal lethargy, vomiting, or a brightly colored blue or red tongue. Here are some tips to keep your canine cool this summer.
adventure, consider bringing a collapsible water bowl. If you are doing some backyard chilling, consider filling up a small wading pool with water for your pooch to splash or lounge in.
While fun water toys and helpful cooling inventions are great, the best thing you can do to keep your dog cool is be careful about when you decide to go outside. Taking your pup out in the early morning or later in the evening, when the sun isn’t at its highest point in the sky, will help keep them cooler in the long run. Additionally, keep in mind that some breeds deal with the heat better than others. If you’re unsure, do a little research to determine your dog’s susceptibility to heat exhaustion. Just because the heat is sizzling doesn’t mean your dog should be! Keep these tips in mind before taking your canine out in the summer sun. They will thank you for it!
SOME INVALUABLE INVENTIONS
There are many contraptions to help you keep your canine cool in the summer heat. Booties to insulate their toes and protect their paw pads from the hot asphalt, cooling vests that reflect sunlight off darker fur, and pressure-activated cooling pads are just a few of the gizmos you can purchase to stave off those scorching temps. The Dog People, a website powered by Rover.com, also recommends making frozen “pupsicles,”a yogurt-based frozen treat that can satisfy doggy cravings while keeping them cool.
WATER IN ALL ITS FORMS
While certain dog breeds thrive in hotter climates, all pups need a little extra care when it comes to staying hydrated during the summer. For starters, always make sure they have ready access to drinkable water. If you are going on an
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