NEWSLETTER Practice Marketing
Are you battling burnout? Are you treating 40, maybe 50 hours a week? Do you feel like you’re working really hard…but you just aren’t seeing the reward for your work? Do you need new patients NOW? I get it. It’s difficult to make the transition from a full-time physical therapist to a full-time business owner with a stable practice. But it’s possible! My wife Amy and I ran a successful PT practice in Florida for 8 years, so we know the struggles and joys of building your own business from scratch. Here are my 3 top tips to transforming yourself from a therapist to a business owner: 1 SET ASIDE 1 HOUR TO WORK ON YOUR BUSINESS, NOT IN YOUR BUSINESS. As a Practice Owner, and now as the CEO of Practice Promotions, I set aside 1-3 hours a week to work ON the business– not IN it. This week, block off 1 hour of time where you’re not treating. You’re not multitasking. You’re just focused on working ON your business, not IN your business! You’d be shocked by the difference 1 hour of business planning can make—to your business, and also to your sanity!
a week? Do you want to grow your business and hire multiple PTs, therapists, or other staff? Do you want to sell in the next 5-10 years? Or do you just want to be able to take a weeklong vacation with your family this summer? There’s no wrong answers here. Write down your vision! You’ll be surprised by the amount of clarity writing down your vision brings. 3 SET UP SYSTEMS IN YOUR BUSINESS THAT WILL HELP YOU WORK SMARTER, NOT HARDER. The real secret to NOT treating 40 hours a week is setting up systems (or a planned way of doing things) that help your business operate well without you doing every single thing! This means training your employees to do things you normally do yourself. This could also mean hiring outside professionals to help with marketing, billing, or HR. For example – 1400+ clinic locations across North America have hired Practice Promotions to deliver a consistent flow of new patients! We provide powerful marketing systems— including a Practice Website, Advanced SEO, Google Ads, and Patient Newsletters–to get you new patients ASAP and help you meet your goals. It’s difficult to stop treating 40 hours a week. But this week, commit to setting aside just 1 hour to working ON your business, and not IN your business. You won’t regret it!
WRITE DOWN YOUR VISION FOR YOUR PRACTICE.
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During that 1 hour, write down your vision for the practice. Do you want to keep your business small, but only work 20 hours
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