It’s no secret that ranking at the top of Google is the best way to get New Patients online. But, you don’t have to be an SEO expert to improve your rank! Here are 3 Google hacks you can use to easily generate more consistent new patients to your practice—for free—by being creating an enormous online presence and finally being fully discovered in your community.
Need FAQ ideas? Search for terms such as “physical therapy [your city]” or “what is physical therapy?” then find the PEOPLE ALSO ASK section:
Include multiple PICTURES of your clinic and update these regularly. Include BUSINESS HOURS and CONTACT INFORMATION . Fill out LONG DESCRIPTIONS which include conditions you treat. LIST MANY SERVICES such as back pain, shoulder pain, physical therapy, and any specializations such as laser or aquatic therapy.
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MAKE A GOOGLE BUSINESS PROFILE (TODAY!)
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Then, include these questions on your webpage with 1-2 paragraph answers.
You are a local business. Therefore, a Google Business Profile is the key to people finding you in their geographic location. How your online profile is setup determines what information is showing on Google Maps and certain local searches. Having an up-to-date, full profile on Google Business Profile can land you ABOVE articles and other search results!
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BUILD TRUST IN YOUR PRACTICE BY GENERATING NEW REVIEWS
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Reviews, like bread, go stale. In fact, 77% of users don’t trust reviews older than three months. What’s more, data shows Google reviews with replies are the 2nd or 3rd most important factor in local rankings! Your practice needs to generate reviews regularly, and reply to them personally. TIP: Train your patients on what to say. Reviews and replies that include keywords like “physical therapy” or “back pain” are the most valuable!
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ADD F.A.Q SECTION + STEAL GOOGLE’S QUESTIONS
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Google’s #1 goal is to answer people’s questions. So, if you answer people’s questions Google will favor you. A variety of new features now display snippets of questions and answers right on the search page— and they pull that information from website text! Including an FAQ section makes your page more likely to appear higher or in featured snippets.
Make sure EACH OF YOUR LOCATIONS has a full profile.
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WHY GOOGLE RANK = NEW PATIENTS
Make sure you are in as MANY RELEVANT CATEGORIES as possible
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Getting to the top of Google is vital for being Discovered Online, and Building Trust (the first 2 steps of the Ultimate Patient Acquisition Strategy ). Get Samples + A Free Demo Of Our Powerful Marketing Services!
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