RISE25 - October 2021

Rise25 Podcast Spotlight

If you needed surgery in the early 1800s, it could be a death sentence. Before anesthesia, patients were awake and lucid the entire time. One of this era’s greatest surgeons, Dr. Robert Liston, was named the “fastest knife in the West End” because he was known for performing surgeries very quickly. One fateful day, Dr. Liston cut through his patient’s broken, infected leg with incredible speed — so incredible that he didn’t realize he had cut off two of his assistant’s fingers, too. The patient and assistant later died of gangrene. But theirs were not the only deaths that day. In those days, people found amputations morbidly entertaining. When Dr. Liston grabbed one of his knives, he whipped it too closely to one spectator, slicing through his coat. While he didn’t actually break the man’s skin, the spectator thought he’d been stabbed and died of shock. The Deadliest Surgery in History By the ‘Fastest Knife in the West End’

“The Sleep for Side Hustlers Podcast” Riley Jarvis

“I Am Home” Nebraska Furniture Mart Featuring: Leaders in the design industry “The Performance Enhancer Podcast” Dr. Ruchir Sehra Featuring: Experts on performance and health “Pitcher This!” Darren Fox Featuring: Brand marketing advice from beverage industry leaders

Featuring: Experts on the latest sleep hacks, gadgets, and productivity strategies “Next Wave Leadership” Dov Pollack Featuring: Top leaders on building great places to work and grow “Your Secret Is Safe With Me” Dr. Marie Murphy Featuring: Relationship experts and professionals

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Today, it’s the only known surgery with a 300% mortality rate.

How ‘The Outsiders’ Provides an Unconventional Road Map Tap Into a Successful CEO’s Mind

What if you could harness the knowledge and skill possessed by some of the world’s top CEOs — specifically eight of them? With investment expert and author William N. Thorndike Jr.’s “The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success,” you can. After years of analyzing investments and the companies behind meteoric climbs on Wall Street, Thorndike has compiled stories, lessons, and tactics used by eight CEOs whose methods and beliefs don’t mirror those of other leaders — unconventional leaders like Virgin Group Founder Richard Branson or SpaceX and Tesla CEO Elon Musk, whose companies’ growth speaks volumes for their methodology. Thorndike examines the successes of various business leaders, like pet food company Ralston Purina’s CEO or Berkshire Hathaway’s top leader, to discover what makes these companies so successful, even as they quietly grow. Through his storytelling and deep-dive into the mindsets of these CEOs, Thorndike offers readers various perspectives on a different way to amass success. Thorndike also illuminates how many of these top business minds were quietly outpacing their loud, celebrity-like counterparts. For example, frugality is a major component of their success, while most others view a singular metric as the biggest determining factor in their company’s long-term success. Together, many of these top CEOs often value the

human elements of their business, attributing the people they have working for them as one of the most important parts of their company growth. As you read through the various lessons and experiences of these CEOs, you find models emerging. Some of the tactics may work for you, while others prove that unconventional methods were never out of the box to begin with. All told, Thorndike’s “The Outsiders” is a reminder that sometimes the quiet ones make the most progress. You can learn more about Thorndike’s book at Goodreads.com, or you can find it on Amazon.com or your favorite bookstore.

Rise25: Helping B2B Businesses Build Profitable Connections 3

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