Presenting the Overview.
It’s May already, sometimes it feels like life is a movie playing on fast-forward. We’re busy, we’re stressed and this often leads to us not enjoying life. In this state of mind, it’s difficult to do anything well. When we are “In the moment”, focussing on the people around us and feeling personally happy, we achieve much more. But, it’s easier said than done. One area where being “In the moment” is especially important is when you are presenting the overview to new potential customers. As many of you know, we’ve recently introduced a brand new overview and this edition of Leadership in Action is dedicated to helping you feel confident and knowledgeable when presenting it. Before we give you the detail, I want to explain some key concepts which you can put to use straight away. The first thing to remember is that you are the presentation, the booklet or PowerPoint presentation are just tools. Use these tools to keep
yourself on track and to point out important facts or interesting information. Your audience can read the slides in their head quicker than you can read them aloud so reading the slides is the quickest way to send your audience to sleep. Your personality and appearance are far more important than what you say. At Melaleuca we have the power to transform lives. When representing the brand: • You can help the environment, you can give people time to enjoy their lives, you can help people reduce debt and create wealth, and you can help people with some of life’s biggest health challenges – this is important stuff, be enthusiastic, be passionate, be believable; • By representing Melaleuca, you are representing wellness: personal, environmental, physical and financial. It’s important to reflect the brand and look healthy, calm, and be appropriately dressed – be your best self; • Have fun. When I think about all the leading Marketing Executives around the world, they are fun people. Be less focussed on being perfect and be more focussed on enjoying yourself. Possibly the most important concept for you to understand is to be relevant. Prostavan is an excellent product for
healthy prostate function. It would be relevant to a man in his fifties but completely irrelevant to a woman in her twenties! Adapt your message and make it relevant for your audience e.g. sports nutrition to millennials, Ecosense for young families, residual income for baby boomers. If your attention is on your audience and what they want in life; If you are enjoying yourself and reflecting wellness while communicating Melaleuca’s benefits passionately; If you are tailoring your presentation so it is relevant to your audience; you will likely have a very good presentation. The final concept is a very simple one: have fun. No one will join something that looks difficult and unenjoyable so it’s up to you to present Melaleuca in a way that would make YOU want to join. Happy presenting!
Best wishes for 2018, Daniel
By Daniel Wood, GENERAL MANAGER
16 MAY 2018 | MELALEUCA.COM
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