Pro Carton Creates Giant English Dictionary From Containerboard UK based Pro Carton launched a campaign to have the word ‘cartonboard’ officially recognized by the Oxford En- glish Dictionary in December last year. While the world has changed significantly in the last six months, environmental
The year 2019 saw swathes of high-profile brands switching to cartonboard packaging in a bid to protect the planet’s eco-system, including Coca-Cola, Heineken and McDonald’s. However, the word cartonboard remains in the wilderness when it comes to most English dictionaries. Pro Carton’s campaign included the unveiling of a five- foot-tall dictionary made entirely from cartonboard at a London library. When opened, it revealed a definition of ‘cartonboard’ that Pro Carton would like to see included in the modern English lexicon. The association worked with packaging manufacturer, Graphic Packaging, to design and build the dictionary. Lee Nowak, Packaging Designer at Graphic Packaging, said, “We were delighted to collaborate with Pro Carton on this interesting project as we rarely manufacture any- thing even close to this size. Creating the dictionary was a great learning curve and provided us with the opportunity to come up with creative solutions to challenges we don’t usually face in our day-to-day jobs.” Tony Hitchin, Pro Carton’s General Manager, said, “The designers at Graphic Packaging executed the develop- ment of the dictionary perfectly and it was exciting to watch it come together. We wanted the dictionary to be an im- pressive size so it would intrigue the public. Its height and ability to open and close also demonstrates the strength and versatility of cartonboard. We hope that as lockdowns begin to ease across the UK we will be able to showcase this feat of design to as many people as possible.”
concerns are still a high priority for consumers and busi- nesses alike, with many celebrating the recent 60 days without coal’ milestone in the UK, the longest period with- out fossil fuel since the industrial revolution. Pro Carton is attempting to get the word ‘cartonboard’ into the English Dictionary with the aid of a giant size English Dictio- nary made from cartonboard.
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www.boardconvertingnews.com
June 29, 2020
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