How we bring this to life: • Reflecting our core values, purpose and brand promises within our communications • Representing the organization truthfully, fairly and accurately • Reinforcing our brand identity to create authentic messages.
Brand Culture
We reflect our brand culture and organization values as we tell our story
Smile U Learning:
▪ Branding Standards: Getting to Know Parkhurst ▪ Introduction: Our Core Values, Purpose and BHAG ▪ Welcome to the Parkhurst Family ▪ Create a Smile ▪ Hospitality Imperatives
Made with FlippingBook. PDF to flipbook with ease