How we bring this to life: • Defining the relationship between various communication channels for effective story telling • Understanding channel options and the ROI of each • Creating communications calendars; leveraging communications occasions to maximize message impact
Channels* and Occasions
We map, manage and utilize a variety of channels, methods and tools to deliver messages and maximize the impact of the communication investment.
Learning on Smile U:
▪
Communicating with Impact
▪ Communication Campaign Calendar Template ▪ Channels and Occasions Work Sheet ▪ Story Selling Mastery - The Art of Selling Through Stories (CyberU)
*Communication channels are mediums through which you can send a message to its intended audience. For example, phone calls, text messages, emails, videos/TV, radio, table tents, social media, letters, posters, meetings, prep talks, etc. are all types of communication channels.
Made with FlippingBook. PDF to flipbook with ease