FROM THE PUBLISHER
DID YOU KNOW U.S. RETAILERS REACH OVER 2.4 MILLION DIVERS?
Yes – that’s 2.4 million diving consumers just in the USA. Our re- search indicates that the average retailer has a customer list of 2,500 consumers. Which multiplied by our 966 brick and mortar retailers, that’s an indirect reach of our magazine via the local re- tailer of over 2.4 million diving consumers, just in the USA, let alone thousands of retailers internationally. There’s more: DEMA retailer research indicates average sales for various categories. When those averages are applied to our 966 brick and mortar retailers, we see this selling power of local retailers in the USA: $281.7 million annually in ▪ Dive Equipment Sales $133.7 million annually in ▪ Dive Travel-Related Sales $68.1 million annually in ▪ Dive Training-Related Sales
William Cline, Publisher Patty Cline, Associate Publisher Amber Wagenknecht, Executive Editor Betty Orr, Copy Editor Neal Watson, Sr., Editor-at-Large Britain Cline, Advertising Sales Manager Walker Cline, Digital, Social & SEO Strategist Contributors: Alex Brylske, Ph.D., Avon Park, FL Jeff Cinciripino, Rocky Hill, CT Patty Cline, Plano, TX Terry Cummins, Ph.D., Australia/Oceania Cathryn Castle Garcia, Azores, Portugal Al Hornsby, Singapore Carlos Lander, Venezuela Amos Nachoum, Pacific Grove, CA Dan Orr, Driggs, ID David Prichard & Lily Mak, Richardson, TX Peter Symes, Denmark Gil Zeimer, San Rafael, CA SCUBA DIVING INDUSTRY™ MAGAZINE DECEMBER 2024 VOL. 1, NO. 12
If you are a potential advertiser, which is every exhibitor at the re-
cent DEMA show, drop me or Britain an email and we are happy to chat about how we can help you reach not only the U.S. mar- ket, but dive professionals in 165 countries around the globe. As we close 2024, and this being our 12th issue, we are honored to have brought the industry such amazing content created by 44 industry professionals, 20 dive retailers and 6 Ph.Ds. from Sin- gapore, Australia, Brazil, Venezuela, Denmark, USA and the Azores islands. Here’s to a great 2025 for our contributors, advertisers and the dive industry!
Scuba Diving Industry ™ Magazine: (Print: ISSN 2996-1416, Digital: ISSN 2996-1424) Published monthly by Cline Group LLC, 1740 Airpark Lane, Plano, TX 75093. Printed copies are mailed within the USA to select dive retailers & advertisers. Subscriptions are free to dive professionals & distributed digitally to 165 countries. POSTMASTER send address changes to Scuba Diving Industry Magazine, 1740 Airpark Ln., Plano, TX 75093. Any part of this publication may be reproduced, as long as the source is quoted “Scuba Diving Industry Magazine.” For editorial requests, email william@williamcline.com or 972-267- 6700. The views and opinions expressed in this magazine are those of the contributors and do not necessarily reflect the official policy or position of Cline Group LLC or any of its affiliates. © 2024, all rights reserved by Cline Group LLC.
William Cline, Publisher
email William
email Britain
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