L OO K B OO K
A COAT SO GOOD YOU’LL LONG FOR WINTER OUTERWEAR REIMAGINED
ere’s nothing worse than a long, drawn out winter that keeps those biting cold days lingering well into April. at New York smack in the face of an unforgiving wind can transform what should be a mundane wait for a train or a pleasant few block walk in the city into an absolutely miserable experience. So, most of us cherish every day of summer and pray that the onslaught of harsh conditions be delayed as long as possible. But imagine a coat that is so warm, so cozy, so luxurious and yet somehow so fashionable that you actually long for winter’s arrival because you are so excited to take it out of the closet. Perhaps a modern day miracle, Norwegian Wool has successfully created a coat that seamlessly fuses the worlds of sleek design, artisanal cra smanship and ultimate functionality – an absolute outerwear masterpiece that will make you begin your winter countdown.
newer trends such as Canada Goose and Fay, Norwegian Wool provides a unique simple elegance that can be worn fashionably throughout the season. As is the case with most successful products on the market, Norwegian Wool was born out of a need to solve a very real problem. Michael Berkowitz, the company’s founder and CEO, was working as a commodities trader at a NYC rm and constantly struggled with the reality that his nice coats were not warm and his warm coats were not nice. For Berkowitz, who routinely walked to client meetings and business lunches, wearing an unprofessional, shapeless, bulky parka was not an option. Conversely, a beautiful cashmere coat without a lining that would get drenched in the slightest precipitation and smell like wet sheep, would only stay in the closet gathering dust. So, as someone with a business background and an entrepreneurial spirit, Berkowitz began to work on a solution. “If we could put a man on the moon, we can make a coat that is both stylish and practical,” joked Berkowitz in an interview about his company’s conception. Not every challenge has a strong solution. Fortunately for NorwegianWool, they found a secret sauce and creatively placed authentic down- ll linings inside of Italianwool shells, allowing [Norwegian Wool] has a sophisticated flair and fills a real need in the fashion world with a focus on the urban business professional " " Eric Jennings, Saks Fi h Avenue Fashion Director
With an entry level price point at $945 and ranging up through $4,000 for luxury cashmere pieces, Norwegian Wool has found its home in over 70 upscale men’s specialty shops across the country and in Saks Fi h Avenue, with certain styles being sold exclusively in SAKS locations. Eric Jennings,
Saks Fifth Avenue, Sherway Mall, Toronto, ON, Canada
SAKS’ Fashion Director has praised the brand, exclaiming that it “has a sophisticated air and lls a real need in the fashion world with a focus on the urban business professional.” Sold alongside legacy brands like Moncler and Loro Piana and
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