2026 Marketing Opportunities

6100 Wilkinson Drive • Prescott, Arizona 86301 • davidsonsinc.com

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Davidson’s 2026 Marketing Opportunities

At Davidson’s we aim to provide you with a wide variety of opportunities to connect with firearms dealers and consumers alike. Whether it’s through emails, websites, flyers, or live events, there are many pathways Davidson’s can help you navigate to promote your sales and build brand loyalty.

Table of Contents

Product Spotlight . ............................................. 3 Weekly Specials.................................................4 Firearms Weekly Specials..................................4 Ammo & Accessories Weekly Specials..............5 Optic & Hot Deals Weekly Specials...................6 Manufacturer Spotlight ...................................... 7 Davidsonsinc.com Homepage ........................... 8

Flyers................................................................. 9 Box Stuffers.....................................................10 Davidson’s Live...............................................11 Gallery of Guns Live........................................12 Dealer Communications Center.......................13 Gallery of Guns Blog ........................................ 13 2026 Program Checklist & Pricing .................. 14

Questions?

Live Events, Davidson’s Communications Center Gallery of Guns Blog & Social Media Kevin Wilson 800-367-4867 • Mobile 336-430-0130 Kevin.Wilson@Davidsonsinc.com

Print Marketing Bill Bennett 336-542-3167 Bill.Bennett@Davidsonsinc.com

Digital Marketing Alicia May 336-665-0644 Alicia.May@Davidsonsinc.com

or contact your Davidson’s Merchandise Manager

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Davidson’s 2026 Marketing Opportunities

Header on Davidsonsinc.com

Product Spotlight

Davidson’s Product Spotlight is a chance to steal the show! The product spotlight is a premium advertising space offered from Monday through Friday or on the weekend. Your product will be prominently displayed on Davidson’s Online. The Product Spotlight is prime real estate for your product to stand out from the rest. Additionally, the Product Spotlight is displayed to over 44k+/- dealer contacts via Davidson’s Online, and emailed to dealers with an average open rate of 29%. The GalleryofGuns Product Spotlight is emailed to 165k+/- consumers with a 32% average open rate. For 2025, Davidson’s emails have an average open rate of 30%.That means that over 44k+/- dealer contacts and 165k+/- consumers are wanting to see our product spotlights and our weekly specials. Don’t miss this opportunity to reach hundreds of thousands of people in just a few short days.

Product Spotlight (Monday - Friday) $600.00 Each Weekend Product Spotlight (Friday - Monday) $600.00 Each Contact - Alicia.May@Davidsonsinc.com

Product Spotlight Email

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Davidson’s 2026 Marketing Opportunities

Firearm Weekly Specials Email

Each week, Davidson’s features Weekly Specials on both Davidson’s Online and GalleryofGuns.com. Depending on various factors, the Weekly Specials can include anywhere from 8 to over 20+ items. The Weekly Specials are emailed out to Davidson’s large dealer and consumer base, totaling over 210k+/-+ recipients. Of those recipients, nearly one in every three will open and view the special offer. Ad space in the Weekly Specials is $300 per slot. If you’re looking for an effective and cost-efficient way to advertise your product, consider marketing directly to your target audience by placing an ad in one of Davidson’s Weekly Specials slots. These ads are especially effective for promoting discounted items that drive sales and generate buzz around your brand. Firearms Weekly Specials run from Monday at 12:01am through Friday at 11:59pm. Weekly Specials

$300.00 Per Item Contact - Alicia.May@Davidsonsinc.com

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Davidson’s 2026 Marketing Opportunities

Ammo Specials Email

Accessory Specials Email

Weekly Specials Ammo & Accessory Examples Ammo Specials run from Wednesday at 12:01am through Tuesday at 11:59pm. Accessory Specials run from Thursday at 12:01am through Wednesday at 11:59pm.

$300.00 Per Item Contact - Alicia.May@Davidsonsinc.com

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Davidson’s 2026 Marketing Opportunities

Weekly Optics Features Email

Weekly Hot Deals Email

Weekly Specials Optic & Hot Deals Examples Weekly Optics Features run from Tuesday at 12:01am through Monday at 11:59pm. Weekly Hot Deals run from Thursday at 12:01am through Wednesday at 11:59pm.

$300.00 Per Item Contact - Alicia.May@Davidsonsinc.com

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Davidson’s 2026 Marketing Opportunities

Manufacturer Spotlight Our Manufacturer Spotlight is a brand-focused email that features your product and additional brand content. It’s designed to attract current and new customers to build brand loyalty. This email is sent to over 44k+/- dealer contacts, with links to Davidsonsinc.com for purchase.

Manufacturer Spotlight - $500.00 Each Contact - Alicia.May@Davidsonsinc.com

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Davidson’s 2026 Marketing Opportunities

Davidsonsinc.com Homepage We launched our all new B2B online experience in 2021. We are 100% committed to making continuous improvements to our customers digital experience with whatever device they use.

Hero Graphic

Weekly Firearm Specials Graphic

Weekly Optic Features Graphic

Weekly Accessory Specials Graphic

Hero Graphic - $500.00 for 2 weeks Weekly Firearm Specials - $300.00 per week Weekly Optic Features - $300.00 per week Weekly Accessory Specials - $300.00 per week Weekly Knife Features - $300.00 per week Ammo Specials - $300.00 per week

Weekly Ammo Specials Graphic

Weekly Knife Features Graphic

Contact - Alicia.May@Davidsonsinc.com

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Davidson’s 2026 Marketing Opportunities

Flyers Davidson’s has mailed physical flyers to dealers since the 1980’s. They are a convenient way for dealers to peruse through Davidson’s Hot Deals, Exclusives, and hundreds of offerings from over 100 manufacturers that we do business with. Our flyers are printed in a 6”x10.5” layout, in full color and on glossy stock up to 52 pages.

Flyers are mailed to 15k+/- dealers.

Our digital interactive version of these flyers is emailed to over 44k+/- dealer contacts and featured on the Davidsonsinc.com landing page.

Flyer Rates (per square inch) $25.00 for a premium front, center spread or back cover page position $20.00 for an inside position Contact - Bill.Bennett@Davidsonsinc.com

BONUS! We also create a digital interactive GalleryofGuns version of our flyers that is emailed to 165k +/- consumer! These flyers only feature items available on galleryofguns.com.

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Davidson’s 2026 Marketing Opportunities

Box Stuffers

Our Box Stuffers are stuffed with enticing product specials and promotional deals that are packed in outgoing shipments.

$3,500.00 Includes design, 20K printed on both sides, and packed in outgoing shipments from Prescott, AZ (8K) and Greensboro, NC (12k). Contact Your Davidson’s Merchandise Manager to discuss scheduling. Contact - Bill.Bennett@Davidsonsinc.com

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Davidson’s 2026 Marketing Opportunities

Davidson’s Live These events help us reach thousands of dealers in an interactive way to promote your product lines and your brand. Product line training, special dealer promotions, consumer rebates, educational content, behind-the-scenes looks, factory visits – the sky’s the limit. Exclusive invitations are sent to over 44k+/- dealer contacts to take part in these events. In addition, we use every marketing channel we have to promote these events such as mass emails, flyers, print ads, banners on our websites, digital ads, social media, Account Executive email signatures, and the dealer Communications Center. Using this new platform we are able to have live speakers (both in our studio and remotely), cut to pre-recorded videos, present product materials (spec sheets, photography, downloads), and have a two-way flow of information utilizing the moderation features of the platform – all while having a live Internet audience. Live Streaming events all year long.

Our past dealer events have proven to provide product-selling lift , but just as importantly these events will cement Davidson’s position as a trusted source for both our dealers and consumers on industry and product knowledge.

Recent Guests

In addition, we capture valuable information on each event such as: • All comments and questions • Email addresses • Locations • Extensive analytics (geography, times, product link clicks, etc.)

• New Product Launches • Dealer Product Training & Education • Regulatory & Compliance Information • Dealer and/or Consumer Promotions • Stocking Dealer Programs

$3,500.00 Per Event Contact Your Davidson’s Merchandise Manager to discuss scheduling. Marketing Contact - Kevin.Wilson@Davidsonsinc.com

Want to know more about Davidson’s Live? Just ask. We’re happy to help!

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Davidson’s 2026 Marketing Opportunities

GalleryofGuns Live Reach over 165k+/- Potential Firearms Customers with Streaming LIVE events. Let GalleryofGuns Live events help you to reach consumers in an interactive way to promote your product lines and your brand. New product launches, consumer rebates, educational content, and industry interviews are just some of the ways we can utilize GalleryofGuns LIVE. Exclusive invitations will be sent to over 165k+/- GalleryofGuns customer contacts to take part in these events. In addition, we’ll use every marketing channel we have to promote these events such as mass emails, print ads, banners on our websites, digital ads, social media and the Gallery of Guns blog. Using the GalleryofGuns LIVE format, we are able to have live speakers (both in our studio and remotely), cut to pre-recorded videos, present product materials (product catalogs, additional videos, photography, downloads), and have a two-way flow of communication and information streaming to a live audience. In addition, we can capture valuable information on each event such as: • All comments and questions • Email addresses • Locations • Extensive analytics (geography, times, product link clicks, etc.)

Our past dealer events have proven to provide product-selling lift, but just as importantly these consumer events will position GalleryofGuns as a trusted source for consumers for their next firearm purchase.

We are very excited to bring you this new platform and look forward to working together to expand and grow your and our GalleryofGuns customer base.

• New Product Launches • Consumer Promotions/Rebates • Industry Interviews • Education, Training and Shooting Tips

$3,500.00 Per Event Contact Your Davidson’s Merchandise Manager to discuss scheduling. Marketing Contact - Kevin.Wilson@Davidsonsinc.com

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Davidson’s 2026 Marketing Opportunities

Value-Added Customer Communications Provided by Davidson’s at Zero Cost to You. Keeping Everyone Informed

DEALER COMMUNICATIONS CENTER “Cool Gun Stuff” Reviews, Articles, Videos, How-To’s, Breaking Product Info, Retailing Strategies

GALLERY OF GUNS BLOG

The Davidson’s Communications Center is a section of our all new dealer website dedicated to our FFL dealer partners. This is an area where we generate daily content designed to help dealers succeed. While we bring highlights of current specials and promotions, our mission is to share relevant and up-to-date information to help grow their business and serve their customers. We keep a watch on industry happenings and news, as well as a sharp eye out for new product arrivals they may have missed. When you, our manufacturers, visit us for in-house training and new product demos, this will be the place where we share that with our dealers almost instantly. Since the launch of the Communications Center we have greatly expanded our video training series capabilities. When you visit and train our account executives, we produce exclusive videos with you to bring that same training directly to our dealers via our dealer website. Now, instead of relying on rumors or Internet forums, dealers can get product knowledge directly from the manufacturers themselves. We’ll also pick your brain for product line information, trends, tips and content you can provide. We will post your content to support the growth of the dealer’s business. Simply put, this area of our website concentrates on “cool gun stuff”. Reviews, articles, videos, how-to’s, breaking product info, and retailing strategies. This is what we bring to our dealers as quickly as possible.

Continuing to drive business to our retailers door, GalleryofGuns.com has a consumer blog that brings the power of Davidson’s national marketing to their shop. Consumers find out about new releases, our Davidson’s Exclusives, and educational and training content designed to further inform both enthusiasts and first-time gun owners. The blog itself ultimately steers the consumer to the product pages and turns them into YOUR customers.

Contact - Kevin.Wilson@Davidsonsinc.com

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Davidson’s 2026 Marketing Opportunities

2026 Program Checklist and Pricing

Program

Schedule

Size

Distribution

Cost

Digital

600 x 400 px (email) 1920 x 479 px (web) 600 x 400 px (email) 1920 x 479 px (web)

Emailed to 44k+/- Dealer Contacts, 165+/- Consumers / Web Homepage display Emailed to 44k+/- Dealer Contacts, 165+/- Consumers / Web Homepage display

Weekly Product Spotlight

Monday - Friday

$600 each

Weekend Product Spotlight

Friday - Monday

$600 each

Firearms: Monday-Friday Ammo: Wednesday - Tuesday Optics: Thursday - Wednesday Accessories: Thursday - Wednesday Hot Deals: Thursday - Wednesday

Emailed to 44k+/- Dealer Contacts, 165+/- Consumers / Web Homepage display

Weekly Specials

300 x 200 px (email)

$300 Per Item

One Brand-Dedicated Email featuring company info and product links

Manufacturer Spotlight

Standard email 700 px wide

Emailed to 44k+ Dealer Contacts

$500 each

Email Banner

1 per week

700 x 275px

50K+/- Registered Users per Month

$200

Hero Graphic

2 weeks

1920 x 479px

50K+/-+ Registered Users per Month

$500 each

Weekly Special Homepage Graphic

4 per month (1 of 4)

690 x 642 px

50K+/- Registered Users per Month

$300 each

Accessory/Optic Special Homepage Graphic

4 per month (1 of 4)

690 x 309 px

50K+/- Registered Users per Month

$300 each

Ammo Special Homepage Graphic

4 per month (1 of 4)

690 x 309 px

50K+/- Registered Users per Month

$300 each

Printed and mailed to 15k+/- FFL Contacts, Emailed to 44k+/- Dealers, Flyer posted on website as Digital Flipbook GalleryofGuns Digital Flipbook, Emailed to 165+/- consumers

$25 per square inch front/back covers, center spread $20 per square inch for inside pages

Flyers

Up to 24 per year

6 x 10.5 - up to 52 pages

Contact Your Davidson’s Merchandise Manager to discuss scheduling. Contact Your Davidson’s Merchandise Manager to discuss scheduling. Contact Your Davidson’s Merchandise Manager to discuss scheduling.

Box-Stuffer

8.5 x 8.11

20K Printed and Packed in Outgoing Shipments

$3,500

Davidson’s Live

Event Invite Emailed to 44k+/- Dealer Contacts

$3,500

Gallery of Guns Live

Emailed to 165k+/- Consumer Contacts

$3,500

Dealer Communications Center and Gallery of Guns Blog

Dealer Communications Center Email to 35k+/- Dealer Contacts Weekly Gallery of Guns Blog Email to 165k+/- Consumer Contacts Monthly

FREE!

1 per week

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Thank You For Your Consideration!

2026 Marketing Opportunities

Questions?

Live Events, Davidson’s Communications Center Gallery of Guns Blog & Social Media Kevin Wilson 800-367-4867 • Mobile 336-430-0130 Kevin.Wilson@Davidsonsinc.com

Print Marketing Bill Bennett 336-542-3167 Bill.Bennett@Davidsonsinc.com

Digital Marketing Alicia May 336-665-0644 Alicia.May@Davidsonsinc.com

or contact your Davidson’s Merchandise Manager

6100 Wilkinson Drive • Prescott, Arizona 86301 • davidsonsinc.com

10092025

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