GENEPLUS - Bull & Commercial Female Sale [11/1/25]

WE PROVE IT SOME SAY IT

Chimney Rock Cattle Company • Concord, AR 160 Brangus & Ultrablack Bulls • 80 Registered Females • 200 Commercial Females OCT. 31 — NOV. 1, 2025

POWERHOUSE GENETICS

INDUSTRY EXPERTISE

BALANCED PERFORMANCE

GENEPLUSbrangus.com

1-877-436-3877

SCHEDULE

GENE PLUS GENE PLUS

GENE PLUS PLUS

FRIDAY, OCTOBER 31 ST 7:30 AM Breakfast Sponsored by Elanco 12:00 PM Lunch Sale Cattle Available for Viewing 5:30 PM Registered Female Sale 80 Registered Brangus Females AFTER THE SALE Customer Appreciation Dinner & Foundation Auction Sponsored by Valley Farmer’s Coop, Inc and Purina

SATURDAY, NOV 1 ST 7:30 AM Breakfast Sponsored by Elanco 11:00 AM Lunch 12:00 PM GENEPLUS at CRC Bull Sale

160 Brangus and Ultrablack Bulls COMMERCIAL FEMALE SALE IMMEDIATELY FOLLOWING

A TRIBUTE TO THE LEG

I first met Bill Davis in 2007, and what began as a working relationship quickly grew into a friendship that shaped both my life and career. When I started my own company in 2009, Bill became the mentor I could never have afforded, offering his wisdom freely. He had a way of guiding me through challenges by simply asking, “What is your plan?” and then letting me talk it through. He never told me what to do, he just helped me discover the right path on my own. One of my favorite memories is from 2014, when Blaine and I broke down in Kentucky on the way from Georgia to Kansas. Without hesitation, Bill sent a driver in the middle of the night with Gail’s Escalade so we could keep going. That was Bill, always solving problems, never letting anyone see him sweat the details, and always willing to help. Bill embodied a never-fail attitude. He worked harder than anyone he led, with humility that made his extraordinary success in NASCAR, trucking, and ranching even more remarkable. He should be remembered as a model for all dreamers, funny, loving, hardworking, and generous. I admired him like a best friend, brother, father, and mentor. - Wade Fisher

From the first moment I had the opportunity to sit down and talk to Bill, it was easy to realize he was Wise, Generous, and Courageous! From that point forward, he became one of the dearest friends I have ever known. Not just for cattle but for anything in life. I was looking at buying a new house, I called and said what do you think. He said “honestly, I love it.” He always added humor to any conversation or situation. My entire family is better today because we had a dear friend Bill Davis! I would ride with you without anything to eat or drink 1,000 times more if I could! - Nic Cornelison

GACY OF BILL DAVIS

Bill Davis was a great friend and a remarkable man who left a lasting mark on the trucking industry, NASCAR racing and the Brangus cattle breed. His entrepreneurial spirit and his “get it done” attitude was matched only by his integrity, his kindness and his love of people. Aside from his many accomplishments, I will always remember Bill as a man who cared deeply about the people behind the relationships he built and the many lives he positively influenced along the way. I miss him dearly and consider our friendship one of the true joys and blessings in my life. – Doak Lambert Before BD and I became partners we were friends. He was easy to be friends with because he treated everyone with the same respect no matter their social status or perceived importance. He loved life and loved having fun. You don’t get many true friends in life, and he was a true friend. I will miss him dearly. - Dr. Randy Schmidt

As I reflect upon the years of knowing Bill from the beginning of his and Gail’s putting together their registered Brangus cattle operation, I am so grateful for that experience. I appreciated his visionary prowess combined with his innate ability to challenge you to do your best because you always knew he would be at the top of his game. Bill and Gail were a great team and were a testament that hard work, vision and determination created success. Personally, Bill always made you feel welcome and always enjoyed great conversation with a measure of humor. His generosity and team player approach to life was an inspiration. I appreciated how he challenged you futuristically as to what could be done to make things better. He was a man of vision and when combined with hard work, sound advice, grit and determination drove you to levels you did not think possible. I so admired Bill and felt he was a true American success story, and I am thankful to have been able to call him my friend. - Vern Suhn

WE PROVE IT SOME SAY IT

PROVEN POWERHOUSE GENETICS

WE KNOW THE BUSINESS. WE ARE IN THE BUSINESS. We are in ALL aspects of the cattle business, not just seedstock producers. This gives us a viewpoint from conception to marketing to consumer in understanding what the industry needs. We have watched and listened to our customers and built a product with a shot of ear that ACTUALLY fits the entire country.

BUILT FOR BALANCE & MULTI-TRAIT EXCELLENCE The lost art of the cattle business is balance. More programs are chasing extremes in one area or another. We are not. These cattle can AND will profit through multiple points of the supply chain on the terminal side WHILE still making a female that can acclimate and excel in various environments.

For 20 years, this sale has produced breed- leading sires and unmatched consistency from Lot 1 to Lot 160 — backed by high- accuracy sires and proven cow families.

Dear Friends, The typical sale letter is a “welcome to our operation, this is the best set we have ever had, can’t wait to see you”. And while I believe that is all true, this one hits a lot different. As most of you know, we lost our dear friend and partner September 7 th , the patriarch of Chimney Rock Cattle Company, Bill Davis. The impact Bill had on those around him, which literally stretched from coast to coast, was unbelievable. He was a friend to all who knew him. On behalf of Gail, the entire CRC crew, and GENEPLUS family, I want to say a very sincere thank you to all of you that have shown so much compassion and concern during this time of loss. Certainly, not a day goes by that we don’t miss his friendship, guidance, and counsel as he meant so much to so many of us, but we keep moving forward because that’s what he told us to do. One of the best things we can do for humanity is taking care of each other in times of need, and you have done that so well, so thank you. “Achievement comes to someone when he is able to do great things for himself. Success comes when he empowers followers to great things with him. Significance comes when he develops leaders to do great things for him. But a legacy is created only when a person puts his organization into the position to do great things without him.” - John C. Maxwell If you knew Bill well, and many of you did, there were a few staples in his life that were always true. First of all, he knew hard work firsthand and wanted in the middle of all the action, and could AND would do anything needed. Vern likes to tell the story of the first sale at CRC in 2007, the night before when everyone else is inside eating, Bill and Lee are out back welding, putting the finishing touches on. The late Ken Hughes walked by and said, “Not much to putting one of these on is there Bill.”, chuckled in a way only Ken could and walked on and BD flipped his helmet back down and went back at it, smiling the whole time, knowing exactly what Ken meant. Secondly, he was a tremendous thinker. One of the best I have ever seen, he had a PhD in problem solving. Some people in life bring problems, BD brought solutions, ALWAYS, and it did not matter the problem. Very, very few people had his ability, intuition, and frankly lack of panic - he’d seen it all. Dale Earnhardt may have been the Intimidator, but nothing intimidated Bill Davis. His calm nature and thought processing ability was truly amazing. Lastly, he wanted to take care of the people around him. He never cared about personal credit and accolades, he was the PERFECT team player, and he always put other’s needs before his own. Bill Davis knew he wasn’t going to live forever, and because of that he had the foresight to solve the problem before it was a problem, and take care of Gail and the people around him. His vision was for Gail and Derrick and crew to continue on what he and Gail had started together. He was so excited about what was happening at Chimney Rock, more excited than he had ever been in his life about the cattle business. He thought CRC and G+ were on the path the industry needed, and the last thing he wanted was for it to end if he wasn’t here. Bill blazed a path for Chimney Rock to be further out into the future than he could ever hope to see, in perfect Bill Davis form, taking care of the people around him and leaving a LEGACY in the cattle business that has the potential to span generations in his memory. So, while it is a little uncomfortable to ask, but also natural, “What is happening to Chimney Rock?”, it is business as usual, just like Bill instructed, with just a little more drive every morning because the players on this team aren’t about to let down the man who would’ve never let them down. Chimney Rock and GENEPLUS are more committed than ever to the future of the business, and the cattle business has never been brighter. Bill was adamant, in multiple meetings over the last 15 years, “We have to make the kind of bulls they want to buy”. Vern has said it a lot, but I think BD said it more and we hope you find that vision and the desire he had throughout this offering to make your program excel, because at the end of the day, that is what it’s all about. If you aren’t getting better neither are we. We look forward to seeing you at the sale. As always, if you have any questions, give any of us at GENEPLUS a call. And as always, Gail’s hospitality will be second to none when you get here. She’s the best there’s ever been at hosting a sale, and fortunate for us BD’s greatest asset is still with us, and she’ll be happy to see you when you get here. See you at the sale, Cody Gariss President, GENEPLUS

GENE PLUS GENE PLUS

GENE PLUS PLUS

SALE C ON TAC T S

Gail Davis, Chimney Rock Cattle Company 318-332-2341 | gdavis@billdavistrucking.com Cody Gariss, GENEPLUS President 417-262-1257 | cody@geneplusbrangus.com Vern Suhn, GENEPLUS Consulting Partner 620-583-3706 | vern@geneplusbrangus.com Randy Schmidt, GENEPLUS Partner 903-278-7777 | sfbrangus@gmail.com Nic Cornelison, GENEPLUS Partner 423-240-1255 | nic@lakemajestikfarms.com Derrick Miller, Chimney Rock Ranch Manager

318-332-2341 | derrickmcrc@gmail.com Kirsten Allison, GENEPLUS Office Manager 877-436-3877 | kirsten@geneplusbrangus.com Special Guest Rick Cozzitorto, IBBA Executive VP | 210-696-8231 Auctioneer Doak Lambert Veterinarian Dr. Craig Fontenot, Town & Country Animal Clinic Publications Represented Ralph Means - Weekly Livestock Reporter Doug Paul - Stock Exchange Clint Minchew - Special Assignment Kyle Caldwell - Brangus Journal Michael Sturgess - Southern Livestock Standard Cattle Transportation Gary Tharp, Dixie Grove Trucking LLC | 870-818-6844 Advertising and Catalog Production Trove Creative, Jessica White | jessicaw@trovecr.com Video Production & DV Auction Ideal Video Productions, Wade Fisher | 254-319-5349 Photographer Mandi Cottrell | Integrity Stock Shots 308-672-6527 Sale Consultants Matt Barnett | 931-561-0441 Logan Perry | 863-634-4810 Jamey Reynolds | 256-452-2240 Garrett Hinds | 417-880-2839

GENEPLUS PARTNERS

VERN SUHN (620) 583-3706

NIC CORNELISON (423) 240-1255

RANDY SCHMIDT (903) 278-7777

GAIL DAVIS (318) 332-2341

CODY GARISS (417) 262-1257

GENEPLUS WELCOMES BAR V GENETIX AS NEW PARTNER

The partners of GENEPLUS Brangus, the nation’s cutting-edge supplier of Brangus and Ultrablack bulls, semen and genetics are pleased to announce the addition of Bar V Genetix as partner in their customer focused, family-oriented organization. Owned in partnership by Tim Tucker and Josh Kent, and managed by Vince Roberts, Bar V Genetix is headquartered in Cullman, AL encompassing a list of leading Brangus and Ultrablack females that has quickly propelled them to the upper echelon as they grow their youthful program, while being backed by a large commercial operation they use as a proving ground for their registered operation. “We are excited to have the opportunity to join the GENEPLUS organization as our world view of the cattle business aligns perfectly with that of the GENEPLUS partners. When we set out in the purebred business, our goal was quality over quantity, to provide commercial cattlemen with a product that would add pounds and maternal function to their herds, while having offspring that will reach the top of their respective markets on sale day. The reputation that GENEPLUS has earned over their decades of hands-on experience in the seedstock business has put

them at the head of the class and we look forward to helping expand their market share and geographical diversity.”, stated Tim Tucker, co-owner of Bar V. “It was quite apparent early on that Bar V was going to be a positive force within the Brangus and Ultrablack business, and as we have followed their progress it became obvious that their thought process aligned closely with ours, making this addition as a partner perfectly sensible. Tim, Josh, and Vince have the commitment and wherewithal to become a leader in this industry, and we are happy to have them on our team as we continue to grow and show the world the quality and value that comes within the G+ brand. In a rapidly changing business, the value that GENEPLUS Brangus and Ultrablack bulls can add to the bottom line of a producer’s operation is literally exponential.”, commented Cody Gariss, President of GENEPLUS. Please help us in welcoming Tim, Josh, Vince, and their entire crew to the GENEPLUS family. We are excited to see what the future holds as we expand our footprint and marketing opportunities.

CHIMNEY ROCK STAFF

GAIL DAVIS OWNER

DERRICK MILLER GENERAL MANAGER

JUSTIN NORMAND WHITE RIVER DIVISION MANAGER

RICARDO SANCHEZ HERDSMAN

ROBERTO VELAZQUEZ BULL DEVELOPMENT MANAGER

ANSELMO ANGELES HERDSMAN

JETT MILLER

LEE ROBERTSON

“

In just nearly five years with BD, I gained a lifetime of gratitude for his trust, patience, and loyalty to me and the ranch. He was gracious to my family and me. A GREAT BOSS, A TRUE LEADER, AND AN EVEN BETTER MAN.” - Derrick Miller

THANK YOU TO OUR GENETIC PARTNERS

3G Cattle Mr. Casy George 4865 Moscow Rd Dongola, IL 62926 Barnett Cattle Company Mr. & Mrs. Matt Barnett 2366 Old Dover Rd Woodlawn, TN 37191

CJC Farms Mr. Jacob Cocke 566 Garrett Rd Quebeck, TN 38579 East Ridge Cattle Mr. & Mrs. Geoffrey Lingerfelt 1902 Everett Dr. Fort Payne, AL 35989 G-2 Brangus Mr. & Mrs. Carl Goodnight 1102 N Industrial Rd Chandler, OK 74834 Giffin Brangus Mr. & Mrs. Anthony Giffin 740 Madison 8200 Huntsville, AR 72740

Lawman Ranch Mr. Shiloh Hall 13155 N 280 Rd Okmulgee, OK 74447 Saul Cattle Company Mr. & Mrs. Kirk Saul 11345 Hwy 86 Quitaque, TX 79255

Burtin Brangus Mr. & Mrs. Mike Burtin 2129 Q Rd Eureka, KS 67045

Somers Valley Cattle Company Ms. Stephanie Warbis 4619 Rocky Ridge Trail Little Flock, AR 72756 Sunshine Acres Brangus Mr. & Mrs. Jamey Reynolds 6363 Hunters Creek Drive Trussville, AL 35173

Capote Cattle Company Mr. & Mrs. Robert Capote 5637 SW 282 St Newberry, FL 32669

GENE PLUS GENE PLUS

GENE PLUS PLUS

GENEPLUSBRANGUS.COM

877-436-3877

IN THE DETAILS THE DIFFERENCE IS

As you view the seedstock industry, there is a large disconnect between how seedstock breeders, marketers and consultants view their “reality” of the commercial cattle business and what commercial cattlemen and women actually face in the REAL REALITY of the commercial cattle business. On the contrary, for years the partners of GENEPLUS have set out a course different from the Brangus breed and the rest of the bull business. Experiencing the same trials and tribulations of ranching on a daily basis as our customers, we set out to build a product that actually worked in the real world, and for the entire business, not single segments and single traits. Rather than surrounding ourselves with hype and pomp and circumstance or chasing extremes we have set out to produce cattle that fit MULTIPLE environments, built on balance, with true structural integrity, uncompromised fertility, and a phenotype that the market ACTUALLY accepts. As a large cattle feeder told me one time, “There is nothing better than a good Brangus and nothing worse than a bad one.”. The industry likes to feed these Brangus and Ultrablack cattle, and everyone knows the value of the females, but they must come in the right package.

Too much frame, not enough muscle shape, and too much sheath and navel continue to encompass a large percentage of the Brangus population, leading to the “eared discount” many are used to. But as you step back and really analyze the market and discounts, was the discount because of the ear? Or perhaps because of the cattle behind the ear? We believe the latter. We have multiple customers topping respective markets on their sale day from multiple regions. From cattle selling on Superior in states like Nevada, Kansas, and Florida, to brick and mortar auction markets like the nation’s largest in Joplin Regional Stockyards, we consistently receive reports of success of our customers, at various weights and in various regions. This balance and industry acceptance leads to relationships with more customers and entities like Top Dollar Angus. We never sat out to chase carcass extremes, we set out for multi-trait balance, but in a structured and disciplined breeding program, good results come from years of consistency and Top Dollar is a result of that. Come see the difference BALANCE can make in your program.

COME SEE THE DIFFERENCE FOCUSING ON THE DETAILS MAKES.

BREED AVERAGE EPDS

CED

YW 42

M 8

REA

IMF

5.0 0.1

0.51

0.22 0.1

2.0

3.84

3.83 2.0

CRC FEMALE OFFERING AVERAGE EPDS

CED

BW WW

5% 67 YW

REA

IMF

5.2 -0.5 39

1.02

0.47 0.19 3.42 4.58

7.92 3.03

15%

10%

30%

25%

20%

15%

CRC BULL OFFERING AVERAGE EPDS

CED

REA

IMF

5.54 -0.6 37

65 8

10% 1.08

0.47 0.24

3.50 4.71

7.71 3.08

15%

10%

25%

20%

15%

10%

15%

5% 7%

29% 43% 16%

ALL WEATHER, TERRAIN, & BUDGETS GENETICS BUILT FOR 5% 7% 29% 16%

1 2 3 4 5

43%

5% brought $15,000+ 7% brought $10,000—$14,750 29% brought $8000—$9750 43% brought $6000—$7750 16% brought less than $6000 This information is based on the bulls sold over the last 24 months through G+ auctions.

Cattle all purchased thru Suhn Cattle Company Sales, Chimney Rock Cattle Company Sales and G+ Private Treaty Sales. GENEPLUS GENETICS This map shows the states GENEPLUS buyers are putting OUR GENETICS TO WORK.

TRUCKING LOCATIONS AVAILABLE FREE

In order to best serve our customers, we will offer free trucking on bulls to GENEPLUS Partner Ranches at no expense to the buyer. It is our goal that having these central drop points will allow buyers the opportunity to pick up their cattle closer to home if unable to haul them from the sale, or if buying online or sight unseen. If there is trucking needed beyond the specified drop point the expense will become the responsibility of the buyer at that time but GENEPLUS will be

happy to facilitate further arrangements as needed. Prior to sale day we will have days assigned and times given for cattle to be picked up at each ranch location. If cattle are not picked up on the specified days, they will be maintained at the ranch for a nominal fee to cover feed and health expenses.

If you would like to visit about this option further, please call Cody, Vern or the GENEPLUS office.

CODY GARISS (417) 262-1257 • VERNON SUHN (620) 583-3706 • GENEPLUS OFFICE 1-877- 436-3877

*Free trucking to central points available on all bull sales. Registered and commercial females may be included as space allows.

In order to aide our customers in their purchasing decisions GENEPLUS will offer a 5% discount on all purchases of 10 bulls or more through the GENEPLUS at Chimney Rock Cattle Company sale on November 1, 2025.* Please contact GENEPLUS personnel with any questions regarding this program.

*Discount does not apply to registered or commercial females

FREE TRUCKING TO THESE LOCATIONS

SUHN CATTLE COMPANY EUREKA, KS

GARISS RANCH LAMAR, MO

SCHMIDT FARMS SIMMS, TX

LAKE MAJESTIK FARMS FLAT ROCK, AL

CATTLE LOAD OUT Please contact the sale personnel if you would like to load out females following the female sale October 31 st . We will make every effort to accommodate load out during the bull and commercial female sale on November 1 st and anyone who wishes to load out Sunday morning November 2 nd . SAVE SHIPPING AND HANDLING You can save shipping and handling charges by picking up semen that you will need for your fall breeding season at the Chimney Rock Cattle Company Sale. Representatives from either GENEPLUS or Show Me Genetics will be available sale day to fill your orders. We would ask that you keep your orders to goblet increments of 5’s or 10’s so that we can avoid excessive handling of semen. Please contact GENEPLUS at 1-877-436-3877 to place your order prior to the sale to assure we have enough semen on hand and available sale day. SALE ORDER The cattle will not sell in numerical order. We will have a printed sale order prior to the sale. Please note that the registered females, bulls and commercial females will be presented on video. GENETIC CONDITION POLICY Any animals that are confirmed as carriers of a genetic condition such as DD, developmental duplication, will be listed above their pedigrees as DDC. Any animals we are still waiting test results on will be listed DDPC. All other animals have been either confirmed free of known genetic conditions by test results or from pedigree analysis. TRUSTED PERFORMANCE INFORMATION We are extremely dedicated to providing our customers the genetics needed to positively impact their bottom line. As the motto of GENEPLUS states, “A Step Ahead. The Advantage You Can Trust”, we take very seriously the process of collecting phenotypic information and understand its fundamental importance and the role performance information and proper contemporary grouping play in providing the breed association with the most correct and current information possible, which in turn impacts the EPD’s you see directly. We will never compromise the integrity of our data. All of the weights in this offering were taken by a scale, no tapes or windshield guesses. The ultrasound information was collected by David Aborn and processed through a certified CUP Lab prior to submission at IBBA. The industry has changed over time and a process which was once dominated by visual appraisal, then performance testing and contemporary grouping now has the ability to roll all of the information into a scope of genomically enhanced EPD’s. This gives the customer a tremendous edge in the accuracy of EPD’s and the assurance of parentage, thus dramatically improving the selection process for the future of their ranching enterprise. We encourage you to utilize these tools. For your convenience we have listed the current non-parent Brangus average EPD’s in this catalog for reference and comparison on how an individual compares to the average of the breed in any trait. PARTIAL BREEDING GUARANTEE All bulls selling in this sale have passed a thorough and stringent BSE (Breeding Soundness Evaluation) by Dr. Craig Fontenot of Town & Country Animal Clinic. Each bull selling has passed Dr. Craig

Fontenot’s tests and is considered a satisfactory potential breeder. All bulls are guaranteed as breeding bulls through the first breeding season from the date of purchase. Please keep in mind that we expect the bull(s) to be treated with proper animal husbandry and that they are young bulls and require some additional management compared to mature bulls. Proper management should include the following requirements: 12 to 15 month old bulls at time of sale are utilized in a ratio of one bull to 15 cows and 16 to 20 month old bulls one bull to 20 cows. Furthermore, if these requirements are not adhered to or these bulls are placed in service or are housed until time of service with mature bulls then GENEPLUS will not stand behind this breeding guarantee. If a problem does arise please contact GENEPLUS, Cody Gariss 417-262-1257 or Vern Suhn 620-583-3706, as soon as any question occurs as to a bull’s breeding soundness. GENEPLUS will evaluate the problem, consult with a veterinarian if needed and if replacement is required will replace with a bull of equal quality. If a replacement bull is not available GENEPLUS will issue credit in a future GENEPLUS sale. Please contact us before shipping any bulls. Shipping an animal you feel is unsatisfactory before contacting GENEPLUS will void our guarantee. This is a partial breeding guarantee and is not designed to mirror that of an insurance policy to stand death loss, debilitating physical injury, etc. If full morbidity or mortality coverage over and above this GENEPLUS breeding guarantee is desired we encourage you to contact Marcus Creasy, Adams & Creasy Insurance, at (501) 206-2281. MAINTENANCE AFTER THE SALE CRC will work with customers on delivery of cattle in an effort to have the cattle delivered to customers as soon as possible after the sale. However, if you are not ready for the cattle at this time we will maintain the cattle at the ranch for a period of time until you are ready for them. A nominal fee of $5.00 per day will be charged plus any veterinarian charges incurred will be billed. Cattle will be maintained on a growing ration in grass traps. Cattle become the buyer’s responsibility immediately after the sale. CRC or GENEPLUS is not responsible for insurance costs or death. TRUCKING At the conclusion of the sale or as soon as possible following the sale if purchases are made via video or sight unseen agreement; please notify the sales staff as to specific instructions about cattle delivery. If you request our assistance the GENEPLUS staff will make every effort to help coordinate the most reliable and economical trucking available. Trucking expense will be the responsibility of the purchaser. If you prefer to make your own arrangements Gary Tharp, Dixie Grove Trucking will be available sale day to discuss your needs or we can place you in contact with other reliable truckers. Please note that the animals you purchase become your responsibility at time of purchase. GENEPLUS and/or the individual breeders represented are not responsible for animals that may be injured in transport. Third party insurance coverage is available for those who are interested with Marcus Creasy, Adams & Creasy Insurance, at (501) 206-2281.

GENE PLUS

FROM BATESVILLE, AR Take 167 South. Cross the White River and go up Ramsey Mountain. At the top of the mountain make a right at the stop light.

FROM BATESVILLE CITY AIRPORT, BATESVILLE, AR Turn left onto US-167N from airport entrance. Turn left onto AR14/AR25 at the first stop light. (Stay straight if you are going to your hotel in Batesville.)

FROM LITTLE ROCK AIRPORT, LITTLE ROCK, AR Go to I-440E toward I-40.

Merge onto 167/67N toward Jacksonville.

Take 167N exit 55 at Bald Knob toward Batesville (turn left off ramp.)

Drive approximately 14 miles.

At Pleasant Plains turn left onto AR87.

You will see the Concord City Limits sign.

At the end of AR87 turn right onto Heber Springs Road (AR25).

Chimney Rock is on the left just past the city limits sign.

Chimney Rock is 1.5 miles on the right side.

Hotel Accommodations Comfort Inn and Suites | 870-698-1900

Air Transportation American, Delta, Southwest and Continental fly into Little Rock which is approximately 90 miles to Chimney Rock. Batesville has a municipal airport.

Holiday Inn Express in Batesville | 870-698-2700 Holiday Inn Express in Heber Springs | 501-887-9500 Hampton Inn | 870-569-1560

GENE PLUS

UB 1 50% Brangus UB 2 75% Brangus

Genetic Defect Code if Applicable

G+ ULTIMATE 30M100 223 UB10578751 Polled

UB 2

8/31/24

YEARLING

CHIMNEY ROCK CATTLE COMPANY

Age/ Class

Service Type

Lot #

Reg #

DOB

Owner

CED

REA

IMF

EPD Percentile Rankings EPD’s

4.8 -0.1 32

58 8

0.63 0.64 0.14

3.00 4.22

15% 15% 7.81 2.98

35%

20%

35%

20% 20%

Please make note that many of the animals were in different contemporary groupings at weaning; therefore, it is not fair to compare birth, weaning and yearling weights from one herd to another.

EPD’S Expected Progeny Difference ( EPDs) is the best estimate of an animal’s genetic merit for a particular trait. It takes into account the animal’s own performance compared with its contemporaries and the performance of it’s relatives compared against their contemporaries. Birth Weight (BW) EPD predicts calf size and calving ease. Weaning Weight (WW) EPD predicts preweaning growth potential. Yearling Weight (YW) EPD predicts overall growth potential. Milk EPD predicts the maternal contribution to weaning weight of the calf through milk production, behavior, immunity and other maternal environmental factors. Scrotal Circumference (SC) EPD predicts not only testicular size of male progeny but also daughters onset of puberty. Ribeye Area (REA) EPD predicts total muscle. Intramuscular Fat (IMF) EPD predicts % of intramuscular fat which is highly correlated to marbling. TERMINAL INDEX (TI) is a bio-economic index which considers six growth and carcass-related traits, each trait weighted according to its heritability and economic importance in a feedlot situation with carcasses valued by weight, yield, and quality grade. The value is expressed in standard deviation terms, which can be difficult to comprehend. IBBA advises breeders to evaluate the percentile rank rather than the actual index value. FERTILITY INDEX (FI) is a bio-economic index which considers six traits, each trait weighted according to its heritability and economic importance in a cow-calf enterprise. The value is expressed in standard deviation terms, which can be difficult to comprehend. IBBA advises breeders to evaluate the percentile rank rather than the actual index value.

HEIFER PREGNANCY (HP) is reported in percentile units and represents the probability of a sire’s daughters becoming pregnant during their first breeding season compared to daughters of other sires. STAYABILITY (ST) is reported in percentile units and represents the probability that a cow will have five consecutive calves compared to her yearling contemporaries. PERFORMANCE Individual performance data is provided as supplementary information as EPDs provide more reliable evaluation of genetics differences of animals. Actual Birth Weight (BW) are reported. Scrotal Circumference (SC) is adjusted to 365 days Brangus EPDs are calculated by the Livestock Genetic Services and are part of a program called the National Cattle Evaluation (NCE). EPD PERCENTILE RANKINGS Individual ranking relative to the entire breed population on a specific trait, represented in the form of a percentage, with 1% being best and 99% being worst.

Genomically Enhanced EPD’s

Sire parentage has been verified and GE-EPD’s will be available March 1st

DISPOSITION SCORING TABLE

GENE PLUS

J J J J J J J J J

Extremely gentle, difficult to get out of the way

GENE PLUS

Calm but moves away from you when you get close to them

J J J

Calm but moves away from you sooner than a 4 (Larger Flight Zone)

Nervous and moves away rapidly when you enter their flight zone Extremely nervous and/or aggressive temperament. Thrashes about when confined and may attack the scorer in the pen.

J J J

We have included a disposition score for every Brangus & Ultrablack bull selling. These bulls were scored following gathering yearling weight and ultrasound data. Vern and Cody scored them individually at this time. Please note the explanation of our scoring system above, with 5 stars being the best and 1 being the worst. There are no 1 or 2 star rankings in this sale because they were culled. Please contact us with any questions you may have.

#docilitymatters J J J J J

NEW SCORING SYSTEMS FOR 2025

Throughout the years G+ has tried to stay abreast of changes in the industry and provide more pertinent information to help guide our customers’ decision-making process. We were the first to use a star rating to score disposition on sale bulls. In this catalog we have made the decision to take another step forward and assign a score to three other traits to help better quantify them and lend our expertise from a cowman’s perspective in your decision making process. We are in no way trying to discredit EPD’s but only through our knowledge of the sire and female lines behind these cattle help to enhance them through day-to-day rancher experience and hopefully enable our customers to make the most accurate assessment possible. All of these traits have been ranked with 1 being poorest and 5 being best. The added traits are Calving Ease, Maternal, and % Retail Product. CALVING EASE – We evaluate not only their EPD’s but also their pedigree history and the generations of stacked CE behind them. The BW published on ET calves in some instances can leave questions in buyers’ minds. Those BW have not been used in the EPD calculations and because they have been raised on a foster dam are not very reflective of that animal’s genetics. We maintain that the EPD’s plus our knowledge of the genetics behind them and the environment they were raised in can be of help in your decisions. Please note that a 1 or 2 rating for CE does not make these bulls unusable but are bulls that would need to be used on mature cows and preferably cows without a lot of BW stacked behind them. The cow does generate ½ of the genetic make up. MATERNAL – When evaluating maternal customers primarily look at milk which is one trait that has considerable challenges to evaluate. Our star rating not only looks at that trait but also encompassed a stockman’s critique of how their pedigree and dam’s data would influence udder quality, fleshing ability, longevity, fertility and vigor to arrive at a final star rating. % RETAIL PRODUCT – Since the mid 80’s when Glenn Brinkman did some of the pioneer work with ultrasound to evaluate rib eye area this breed has followed that path. Our thoughts and evaluations over the years have shown us an indication that not all big ribeye animals express abundant muscle and that big ribeyes are highly correlated to weight when measurement was taken. New research has shown that rib eye area is not an adequate indicator of muscle. Cody Gariss and Vern Suhn evaluated the bulls from a cattleman’s viewpoint and ranked them for muscle. We considered, front forearm expression, width and dimension through the lower stifle, base width front to rear, rib shape and volume plus fat cover. If Cody or Vern can be of any help in further explaining our cattleman’s approach to this, please contact them. We hope that these evaluations are helpful to our customers.

VERIFY YOUR GENETICS UNLOCK YOUR HERD’S POTENTIAL: BECAUSE YOUR CALVES GENETICS MATTER.

In the fall of 2024, we were approached by Top Dollar Angus, the nation’s largest feeder cattle certification program, and quickly jumped at the opportunity to give our genetics and our customers a bigger stage on sale day, entering into some of the leading feedlot procurement rooms in the country. Five months later we have successfully run multiple customers’ cattle through this process and found it to be an easy and efficient progression and more importantly one that adds value and opportunity for our customers. As you view this catalog, we have marked the bulls with the Top Dollar logo that will qualify for this program going forward. While there are many opportunities in the business, there are no silver bullets, however, this is a tool in the toolbox that may fit some of our customers and we encourage each one to evaluate their process and program and see if it works for them. As always, we are happy to visit with any information you may have about the TDA program and process.

Learn how Top Dollar Angus helps qualified calves earn a $24/head Premium on average. TopDollarAngus.com/EarnMore

OPTION 03 OPTION 04

OPTION 01 OPTION 02

Visit dvauction.com and create an account, under the “create new account” tab. Apply for bidding by clicking “apply for bidding” in the upper left corner of your screen, at least 24 hours prior to the auction.

Request a catalog or preview videos and catalog online at GENEPLUSbrangus.com

GENE PLUS

Call us at 1-877-436-3877 and discuss our sight unseen purchase guarantee. We will visit with you about your needs and purchase cattle for you. If you don’t like them on delivery… you don’t own them.

Once you have registered you can tune into the sale and make your purchases!

If you are unable to attend the sale and want to purchase cattle sight unseen, please call any of the below listed sale personnel to assist you in making your selections. Give us a call prior to the sale to describe the type of bull(s) you want and let us know your price range(s). You pay only the bid price, just as if you were bidding in person. We will call you after the sale to confirm your purchase(s), and confirm your method of payment. Your purchase will be delivered to a central delivery point when your payment is received. You decide whether or not you like the animal(s) upon delivery. If you don’t like them, you don’t own them. It’s that simple. All sight unseen purchases made through GENEPLUS personnel come with a 100% SATISFACTION GUARANTEE or we will refund your money. SIGHT UNSEEN GUARANTEE WHEN PURCHASED THROUGH GENEPLUS PERSONNEL

CODY GARISS | 417-262-1257

VERN SUHN | 620-583-3706

At the conclusion of the sale or as soon as possible following the sale if purchases are made via video or sight unseen agreement; please contact Kirsten at the GENEPLUS office to arrange for payment and trucking. GENEPLUS will make every effort to help coordinate the most reliable and economical trucking available. Trucking expense will be the responsibility of the purchaser. If you prefer to make your own arrangements Gary Tharp, Dixie Grove Trucking will be available sale day to discuss your needs or we can place you in contact with other reliable truckers. KIRSTEN ALLISON | 877-436-3877

FOR GENERAL QUESTIONS PLEASE CONTACT OUR OFFICE: 402.316.5460 or support@dvauction.com

FOUNDATION FUNDING NEXT GENERATION OF We are excited to have the opportunity to raise funds for the IBBA’s Foundation arm in unison with the 2025 sale at Chimney Rock. When approached by the IBBF Board about this, we decided we wanted to shake things up a little, expanding the horizon, and hopefully the dollars raised, by offering a wide variety of not only genetics and cattle supplies, but experiences, trips, and beyond. We are excited about the future of the Brangus breed and realize that a large part of that future will be dictated by the research we take part in on our own accord; in narrating the truth about the Brangus breed and all it has to offer to the industry. We hope you enjoy the evening we have planned and are able to participate in helping us secure funds for the IBBA Foundation for 2026 and beyond!

The live auction of the following items will take place following the female sale, during supper at the Cow Palace, Friday evening October 31, 2025, at approximately 7:30 pm. For those interested in participating and unable to attend this live event, please contact Randy Schmidt at (903) 278-7777.

The February 2026 Frontline Cover, along with a feature article about your operation. – Donated by IBBA/BPI

A flush guaranteeing a minimum of 6 embryos with a cap of 10 of the iconic SF Miss Mack 535E20, who is responsible for over $250,000 in revenue in the last 18 months, including sons that commanded $46,000, $34,000, $25,000, $24,000, $24,000, $23,000, respectively. – Donated by Dr. Randy and Karen Schmidt, Texarkana, TX A 2-person, 2-day Duck Hunt and Deer Hunt, including lodging at the expansive Lake Majestik and Cornelison family properties. The Cornelison family are serious hunters, and their Duck Marshes and Deer Blinds will be primed for action. – Donated By Lake Majestik Farms, Flat Rock, AL A 6x6 Redneck Brand Deer Blind “Buck Palace” with a 10-foot stand. Fully enclosed and American manufactured, this is the Cadillac of Deer Blinds. Delivery available throughout the continental United States. – Donated by Cody and Emily Gariss, Lamar, MO 2 tickets to the Texas A&M vs South Carolina Football Game at Kyle Field, November 8, 2025, PLUS 2 Texas A&M Spring 2026 Baseball Tickets, Date TBD. – Donated by Zwernemann Flooring, Bryan, TX

2 Tickets for Round 7 and Round 8 at the National Finals Rodeo in Las Vegas, NV, December 10th & 11th, 2025. – Donated By Giffin Brangus, Huntsville, AR

20 Bags of Purina Wind and Rain Mineral – Donated by Harris Farm & Ranch, Cave City, AR

Ranching supply bucket, including: 2-500ml of Dectomax Injectable Dewormer and Applicator (Donated by Stockman’s Supply) , 2 bags of CIDRs (Donated by Zoetis) , 1 gallon of Safe Guard (Donated by Merck) , Case of Convert Day One Gel (Donated by Select Sires) , 200 blank tags, 2 tag markers and 2 tag knives (Donated by Carrie’s Animal Health)

CLAIM THE COVER. LEAVE YOUR MARK.

Don’t miss the exclusive opportunity to be featured on the Frontline Beef Producer cover. The redesigned publication will be auctioned off at the GENEPLUS at Chimney Rock Cattle Company Sale to the highest bidder. All proceeds benefit the International Brangus Breeders Foundation, funding education, research, and EPD advancements to drive the future of the Brangus breed.

OCTOBER 31, 2025 CONCORD, AR GENEPLUS AT CHIMNEY ROCK CATTLE COMPANY

Your ranch logo displayed on the front cover

A full feature story highlighting your operation

Your ranch photo featured on the first redesigned Frontline cover

Historic recognition — this issue will hang in the IBBA Office entrance 15,000+ copies distributed to cattle producers and industry leaders worldwide One-time opportunity — only the inaugural redesigned cover is up for grabs

VALUE BUILT-IN

Since 2007 Chimney Rock has been the annual elite source of females in the Brangus breed. Not only have the cattle been consistently known for their quality, the revenue generating ability for their new owner(s) is literally countless. This offering is stacked with hand selected quality - cattle that will produce the bulls and females that the industry desires. Not chasing fads or extremes, they are built for the long haul in every way. Study the lesson and the consistency and you will see what a defined and structured breeding plan will offer.

CRC FEMALE OFFERING AVERAGE EPDS

NON-PARENT BRANGUS BREED AVERAGE EPDS CED BW WW YW M SC REA IMF TI FI HP ST 5.0 0.1 22 42 8 0.51 0.22 0.1 2.0 3.84 3.83 2.0

CED

BW WW

YW 67

REA

IMF

5.2 -0.5 39

1.02

0.47 0.19 3.42 4.58

7.92 3.03

10%

30% 5% 5%

20% 10% 15%

15% 25%

REGISTERED FEMALES

SUHN’S MISS AFFIRMED-30T 2A

R10243991

Polled

Brangus

2/14/13

CHIMNEY ROCK CATTLE COMPANY

Donor Pair

ALI OF BRINKS 209J2 MISS CC NEWS DAY 416E WR DUKE 228/F

SUHN’S AFFIRMED 416N4

SUHN’S AFFIRMED 30T

SUHN’S MS DUKE 30M

SUHN’S MS GERONIMO 30J5 LEAD GUN OF BRINKS 222K14 MISS BRINKS UPPERCUT 30L18 BT’S SUMMIT 201N5 CB MS 192G3-2P4

CSONKA OF BRINKS 30R4

CB MS CSONKA 2W2

CB MS SUMMIT 2S

CED

M 9

REA

IMF

-4.6 4.4 44 79

0.97 0.43

0.18

3.45

4.88 6.65 3.16

20% 10%

10%

25%

10% 15%

2% 1%

15%

AI’d to G+ GOLD STANDARD 655L on 5/28/25. Exposed to GACC ALL BUSINESS 561H3 from 6/4/2025 - 8/1/2025. Palpated safe to G+ GOLD STANDARD 655L. ECD: 3/7/2026. FERTILITY – FUNCTIONALITY – STAYABILITY - LONGEVITY The above terms are certainly descriptive of this great donor female, Suhn’s Miss Affirmed-30T 2A. Such accolades can only be used to describe an elite few females within this breed. 2A certainly merits this terminology as she embraces the true qualities and traits on which this breed was established. As a twelve- year-old cow 2A posts a calving interval of 371 days on her first seven calves before being placed in ET. Her fertility is apparent as since being placed into ET she has settled AI on first service every time upon being AI’d back. Additionally, her credits do not stop there as she ranks in the top 1% for YW, top 2% for WW while still projecting EPD’s in the top 10% for SC, top 15% for REA and the top 25% for IMF. Noteworthy indeed for a 12-year-old cow that still ranks in the top 25% or better on 11 traits. 2A is sired by an Affirmed son out of the highly acclaimed 30M female and was purchased through the 2009 Suhn Cattle Co. Bull Sale by David Wood. Suhn’s Affirmed 30T although he did not see extensive use within the breed was always a bull Vern Suhn regretted not using more of after seeing his daughters in production. The most highly acclaimed of those daughters would be this lot selling 2A plus the cow made famous in the Mike Vorel herd Vorel MS 30T 25Z who is the dam of Vorel Currency 25E8 and Vorel Abstract 25E9. Fertility, Functionality, Stayability and Longevity had been long documented in the“2“ cow family and recognized by Suhn when he purchased 2A’s dam in 2010. She was a moderate framed Csonka daughter from the“2”cow family which at that time was one of the most prominent producing Summit cow families in the breed. The lasting prominence of a superior donor female is documented in the consistency of the progeny she

produces. Although she was passed over for donor cow status early in her career because of her BW EPD, as additional progeny were produced it became evident that she ratioed high on BW but those weights were never excessive and have not been a problem in her embryo calves especially when mated to a moderate or low BW sires. Her best-known son to date is Suhn’s Blueprint 2H owned by CJC Farms, has made his mark not only in the states but also internationally. Unfortunately, the breed did not get to see his full brother born in 2019, who suffered an injury prior to the sale, he was most definitely on par with Blueprint and for those that saw him considered him a incredible sire candidate. Another son who shows great promise in his first calf crop born in the spring and fall of 2025 is the Trail Boss son, CRC Paradigm 2L, and is owned by Mike Weathers, Genesis Ranch. Along with these sons she has also left an remarkable group of females at CRC sired by Signal and Data Bank that you will be hearing more about in the future. Yes, we know she is an older cow; however, with her pedigree and credentials there are several bulls that she could be flushed to and produce an outcross Brangus pedigree to today’s genetic population. Possibly the one everyone has been looking for. Notwithstanding the incredible female base you would be establishing for your own herd. Furthermore, she sells with a March bull calf at side sired by All Business that has the potential to recapture the majority of the cow’s purchase price. Study and reflect on the potential this lot offers your program before you make a decision based just on age. Youth is a beautiful time but is difficult to replace with the experience and knowledge of age. 2A takes the gamble out of questions and uncertainties of the unproven.

CRC ALL BUSINESS 2N2 1A R10591197 Polled Brangus

CRC MS DATA BANK 2M5

3/21/25

UB10564811

Polled

UB2

2/10/24

CHIMNEY ROCK CATTLE COMPANY

Bull Calf

Bred Heifer

HERD SIRE PROSPECT A stout made son of the popular All Business, back to the herd sire producing 2A. You will appreciate his balance, eye appeal, and overall completeness. A maternal brother to Blueprint, Paradigm, and a host of others, his future is very bright.

ELITE GENETIC PACKAGE An impressive Data Bank daughter from the Lot 1 donor who is a staple in the story of the Suhn and CRC programs. Outstanding EPD collection in combination with a proven maternal factory and herd sire producing ability on both sides of her pedigree. Profit driven programs stack proven cow families, this one has it.

SUHN’S BUSINESS LINE 30D26

SUHN’S TTT LM SIGNAL 30E13

GACC ALL BUSINESS 561H3

GACC DATA BANK 102H3

GACC MS CHISHOM 561B7

GACC MS BUSINESS LINE 102F3

SUHN’S AFFIRMED 30T SUHN’S MISS AFFIRMED-30T 2A CB MS CSONKA 2W2

CED

M 6

REA

IMF

CED

REA

IMF

1.7

2.1 43

25% 10% 0.79 0.54

0.09

20% 20% 6.96 2.87

0.7

1.3 45 78

11 1.38 0.55

0.21 3.83

5.36 8.06 3.58

10% 5%

30%

25%

3% 10%

4% 4%

1% 1%

AI’d to G+ GOLD STANDARD 655L on 4/30/2025. Exposed to CB LONGMIRE 9743L3 from 5/14/2025 - 7/16/2025. Palpated safe to G+ GOLD STANDARD 655L. ECD: 1/26/2026.

AG MS TRIPLECROWN 03M

UB10564595

Polled

UB1

2/7/24

GIFFIN BRANGUS

Bred Heifer

TREMENDOUS BALANCE Coast to coast performance on this female who stacks 11 traits in the top 35% or better. The Triple Crown daughters in production are calving on time and showing picture perfect udders. The cow family of this female hails from the Jorgenson program in South Dakota and is noted for superior feed efficiency.

CB MASTERPIECE 2051F SUHN’S TRIPLE CROWN 416J39

SUHN’S MISS LEUPOLD 416E48

SUHN’S THREE D 331E38

AG MS THREE D 03H

IDEAL 2434 OF 9524 ELLA

CED 6.9

REA

IMF

-1.1 38

10 0.86 0.37

0.79 4.7

4.09 6.43 2.73

20% 20%

5% 10% 25% 20%

15%

1% 35%

20%

AI’d to GACC DATA BANK 102H3 on 5/8/2025. Exposed to AG TRINITY 2437L from 5/15/2025 - 8/15/2025. Palpated safe to GACC DATA BANK 102H3. ECD: 2/15/2026.

GENEPLUS at Chimney Rock Cattle Company - Page 25

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