Conclusion According to projections made by the Association of American Medical Colleges (AAMC), the U.S. will experience a shortage of up to 86,000 physicians by 2036. Long-term demographic trends, including population aging, are driving the shortage, which is creating an imbalance between the supply of physicians and advance practice professionals (APPs) and demand. This imbalance is being further exacerbated by the growing number of organizations recruiting physicians and APPs, including urgent care centers, retail clinics, equity-backed medical groups, insurance companies, telehealth platforms and others. The result is a highly competitive recruiting market in which starting salaries offered to physicians and APPs are typically increasing. AMN Healthcare’s 2024 Review of Physician and Advanced Practitioner Recruiting Incentives indicates that demand is particularly strong for nurse practitioners (NPs) who were first on our list of most requested recruitment engagements for the fourth consecutive year. Demand also is strong for radiologists, anesthesiologists, gastroenterologists, urologists, orthopedic surgeons and other specialists who are required to meet the growing health needs of an aging population. In addition to salaries, healthcare facilities are offering physicians and APPs a range of other recruiting incentives, including signing bonuses, production bonuses, continuing medical education allowances, relocation allowances and medical education loan forgiveness. These incentives, as well as a positive practice environment, are key to recruiting and retaining physicians and APPs in today’s rapidly evolving healthcare market.
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