SMARTSLEEP Any doctor worth their salt will tell you the importance of a good night’s sleep. If you’re only getting 5-7 hours of sleep per night, your daily productivity drops and it’s hard to maintain energy levels throughout the day. SmartSleep, a revolutionary new product from Phillips, can help. SmartSleep is programed to enhance the slow waves in your brain while you’re sleeping. While asleep, your body experiences different cycles of rest, namely rapid eye movement (REM) and non-REM sleep. During non-REM sleep, also referred to as “slow-wave sleep,” both your heartbeat and breathing decrease while your muscles become relaxed. It’s in this deepest stage of sleep that your body benefits the most from sleep’s rejuvenating benefits. SmartSleep is programmed to boost your slow waves, increasing the rejuvenating effect of slow-wave sleep and increasing your daily energy levels. However, the device is not meant to help you fall or stay asleep, prolong your deep-sleep cycles, serve as an alarm clock, or help with existing sleep conditions such as insomnia, restless legs, or sleep apnea. It is meant to simply increase the productivity of your slow-wave sleep so you feel more refreshed and rejuvenated after a night of rest. If you want to see how the different stages of sleep affect you, you can even download the SmartSleep mobile app. The app is able to track your sleep patterns over time, measuring the slow-wave boosts you receive throughout the night. By syncing the app to your headband each morning, you’ll be able to see and compare each night’s rest. With SmartSleep by your side (or around your head), you’ll be able to wake up feeling more rested and refreshed without having to sleep longer. Improving the Quality of Your Sleep by Enhancing Slow Waves
WHY LEGO KEEPS GROWING WHILE OTHER TOY MANUFACTURERS STRUGGLE Kids are notoriously fickle. One day they are obsessed with a toy, and then the next day it’s at the bottom of a pile, never to be played with again. If you think the ever-evolving tastes of children are a struggle for parents, just imagine how toy companies feel. If they don’t stay on the cutting-edge of trends, they are in danger of going broke. Toys R Us is the latest example, but it’s far from the only one. Despite the volatility inherent in the industry, Lego has managed to stay at the top of the game for over 50 years. They’ve achieved this feat through expanding their product line to change with the times while staying consistent to the values that have existed since the company’s founding. For most of their history, Lego had little need to innovate. Sure, they added more sets and pieces, but the appeal of the product was largely static. After all, nearly every kid has a bucket of Legos somewhere in their room. However, Lego registered its first loss in 1998. With video games growing ever more popular, they knew they needed to adapt to stay relevant. Lego pinpointed a few strategies that allowed them to regain their footing. First, they created new, digitally integrated product lines, including video games of their own. Their second tactic was to scoop up popular licenses. If you’ve been to a movie theater recently, you understand the value of existing intellectual property. By maintaining deals with major brands like Star Wars, Lego kept its finger on the pulse of youth culture. The company has also seen great successes through social media. Communities of builders share their creations across platforms like YouTube and Instagram. The devotion to Legos is so strong that Brand Finance named Lego the “World’s Most Powerful Brand” in 2017. Lego strikes the perfect balance between moving forward with the times and staying true to their identity. It’s a lesson that resonates across companies of all sizes and industries.
JAY BAER’S ‘HUG YOUR HATERS’ A Customer Service Guide for the 21st Century Exceptional customer service is a defined goal for almost any business. Unless you have a truly exclusive product or service — which is unlikely
— you need to create an enjoyable experience for customers to keep them coming back. But you can’t satisfy everyone on first blush. You might think the customers who have complaints are lost forever, but Jay Baer begs to differ. In “Hug Your Haters: How to Embrace Complaints and Keep Your Customers,” he passionately argues that customers who voice their issues are an opportunity rather than a threat. “Hug Your Haters” analyzes the changes in customer service patterns brought about by social media, review sites, and discussion boards. “Mobile and social technology, sociological and behavioral changes, and heightened customer expectation have radically shifted what it means to provide great customer service,” Baer writes. Conversations that used to be private between a business and a customer now unfold on the internet in front of the world. Your business needs to understand how this transformation affects customer service. After investigating the changing world of customer service, Baer provides tips on how to turn your haters into fans for life. If you’ve ever wondered how to navigate the contemporary world of customer service, “Hug Your Haters” will be a valuable addition to your library.
(855) 455-5035 AZCOMP Technologies, Inc. www.azcomp.com/medisoft • 3
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