IN THE DETAILS THE DIFFERENCE IS
As you view the seedstock industry, there is a large disconnect between how seedstock breeders, marketers and consultants view their “reality” of the commercial cattle business and what commercial cattlemen and women actually face in the REAL REALITY of the commercial cattle business. On the contrary, for years the partners of GENEPLUS have set out a course different from the Brangus breed and the rest of the bull business. Experiencing the same trials and tribulations of ranching on a daily basis as our customers, we set out to build a product that actually worked in the real world, and for the entire business, not single segments and single traits. Rather than surrounding ourselves with hype and pomp and circumstance or chasing extremes we have set out to produce cattle that fit MULTIPLE environments, built on balance, with true structural integrity, uncompromised fertility, and a phenotype that the market ACTUALLY accepts. As a large cattle feeder told me one time, “There is nothing better than a good Brangus and nothing worse than a bad one.”. The industry likes to feed these Brangus and Ultrablack cattle, and everyone knows the value of the females, but they must come in the right package.
Too much frame, not enough muscle shape, and too much sheath and navel continue to encompass a large percentage of the Brangus population, leading to the “eared discount” many are used to. But as you step back and really analyze the market and discounts, was the discount because of the ear? Or perhaps because of the cattle behind the ear? We believe the latter. We have multiple customers topping respective markets on their sale day from multiple regions. From cattle selling on Superior in states like Nevada, Kansas, and Florida, to brick and mortar auction markets like the nation’s largest in Joplin Regional Stockyards, we consistently receive reports of success of our customers, at various weights and in various regions. This balance and industry acceptance leads to relationships with more customers and entities like Top Dollar Angus. We never sat out to chase carcass extremes, we set out for multi-trait balance, but in a structured and disciplined breeding program, good results come from years of consistency and Top Dollar is a result of that. Come see the difference BALANCE can make in your program.
COME SEE THE DIFFERENCE FOCUSING ON THE DETAILS MAKES.
BREED AVERAGE EPDS
CED
BW
WW
YW 42
M 8
SC
REA
IMF
TI
FI
HP
ST
5.0 0.1
22
0.51
0.22 0.1
2.0
3.84
3.83 2.0
CRC FEMALE OFFERING AVERAGE EPDS
CED
BW WW
5% 67 YW
M
SC
REA
IMF
TI
FI
HP
ST
5.2 -0.5 39
7
1.02
0.47 0.19 3.42 4.58
7.92 3.03
15%
10%
10%
30%
25%
20%
5%
5%
15%
CRC BULL OFFERING AVERAGE EPDS
CED
BW
WW
YW
M
SC
REA
IMF
TI
FI
HP
ST
5.54 -0.6 37
65 8
10% 1.08
0.47 0.24
3.50 4.71
7.71 3.08
15%
5%
10%
25%
20%
15%
10%
10%
15%
Made with FlippingBook - Share PDF online