Dear Friends, The typical sale letter is a “welcome to our operation, this is the best set we have ever had, can’t wait to see you”. And while I believe that is all true, this one hits a lot different. As most of you know, we lost our dear friend and partner September 7 th , the patriarch of Chimney Rock Cattle Company, Bill Davis. The impact Bill had on those around him, which literally stretched from coast to coast, was unbelievable. He was a friend to all who knew him. On behalf of Gail, the entire CRC crew, and GENEPLUS family, I want to say a very sincere thank you to all of you that have shown so much compassion and concern during this time of loss. Certainly, not a day goes by that we don’t miss his friendship, guidance, and counsel as he meant so much to so many of us, but we keep moving forward because that’s what he told us to do. One of the best things we can do for humanity is taking care of each other in times of need, and you have done that so well, so thank you. “Achievement comes to someone when he is able to do great things for himself. Success comes when he empowers followers to great things with him. Significance comes when he develops leaders to do great things for him. But a legacy is created only when a person puts his organization into the position to do great things without him.” - John C. Maxwell If you knew Bill well, and many of you did, there were a few staples in his life that were always true. First of all, he knew hard work firsthand and wanted in the middle of all the action, and could AND would do anything needed. Vern likes to tell the story of the first sale at CRC in 2007, the night before when everyone else is inside eating, Bill and Lee are out back welding, putting the finishing touches on. The late Ken Hughes walked by and said, “Not much to putting one of these on is there Bill.”, chuckled in a way only Ken could and walked on and BD flipped his helmet back down and went back at it, smiling the whole time, knowing exactly what Ken meant. Secondly, he was a tremendous thinker. One of the best I have ever seen, he had a PhD in problem solving. Some people in life bring problems, BD brought solutions, ALWAYS, and it did not matter the problem. Very, very few people had his ability, intuition, and frankly lack of panic - he’d seen it all. Dale Earnhardt may have been the Intimidator, but nothing intimidated Bill Davis. His calm nature and thought processing ability was truly amazing. Lastly, he wanted to take care of the people around him. He never cared about personal credit and accolades, he was the PERFECT team player, and he always put other’s needs before his own. Bill Davis knew he wasn’t going to live forever, and because of that he had the foresight to solve the problem before it was a problem, and take care of Gail and the people around him. His vision was for Gail and Derrick and crew to continue on what he and Gail had started together. He was so excited about what was happening at Chimney Rock, more excited than he had ever been in his life about the cattle business. He thought CRC and G+ were on the path the industry needed, and the last thing he wanted was for it to end if he wasn’t here. Bill blazed a path for Chimney Rock to be further out into the future than he could ever hope to see, in perfect Bill Davis form, taking care of the people around him and leaving a LEGACY in the cattle business that has the potential to span generations in his memory. So, while it is a little uncomfortable to ask, but also natural, “What is happening to Chimney Rock?”, it is business as usual, just like Bill instructed, with just a little more drive every morning because the players on this team aren’t about to let down the man who would’ve never let them down. Chimney Rock and GENEPLUS are more committed than ever to the future of the business, and the cattle business has never been brighter. Bill was adamant, in multiple meetings over the last 15 years, “We have to make the kind of bulls they want to buy”. Vern has said it a lot, but I think BD said it more and we hope you find that vision and the desire he had throughout this offering to make your program excel, because at the end of the day, that is what it’s all about. If you aren’t getting better neither are we. We look forward to seeing you at the sale. As always, if you have any questions, give any of us at GENEPLUS a call. And as always, Gail’s hospitality will be second to none when you get here. She’s the best there’s ever been at hosting a sale, and fortunate for us BD’s greatest asset is still with us, and she’ll be happy to see you when you get here. See you at the sale, Cody Gariss President, GENEPLUS
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