T
o evoke luxury is to envisage a world and values that endure and are renewed from one generation to the next. This was the case throughout the 20 th century. Today, in a rapidly changing world, what are the fundamental values of humanity that are most evident? They
the hoped-for excitement, nor do they live up to the constant attention expected by their demanding guests. The exclusivity of private experiences, inaccessible to the majority of travellers, is becoming a priority, but it is already a victim of its own success and confidential addresses are becoming scarce. If an exclusive destination is in high demand, it loses its charm. Overtourism indirectly impacts the world of luxury and pushes us towards new horizons, to the edges of territories that have become unliveable: what a disappointment to enjoy the best experience in a palace and then be subjected to crowds as soon as you step outside! Stationary travel is gaining ground, offering contemplation, deep breaths of fresh air, relationships and well-being: simplicity, quality of life and freedom. The world of luxury is changing and its providers must adapt quickly: when a beautiful cruise ship anchors near
are causing luxury to change rapidly.
Ecology, bioethics and social justice reinforce the importance of individual responsibility and respect for life. Reconnecting with nature and others is becoming the dearest wish of those who live secluded in golden paradises, where nothing is lacking except the essential: to evolve naturally and serenely among people, to vibrate to the rhythm of their cultures and spiritual wealth, in short, to be free, capable of empathy and altruism, to enjoy the joy of sharing and beautiful encounters, in all simplicity and anonymity, during exceptional journeys. Who will have the imagination to surprise them? This imagination, which makes all the difference between
‘sea monsters’ dumping thousands of tourists at once on the quay of a small island, it is at sea that we feel best! Without a doubt. The purpose of the trip is no longer to discover islands that were once paradises, but to enjoy the exclusivity of the ship, to
“EXPERIENTIAL LUXURY IS FUNDAMENTAL. IT IS YOUR EMOTIONAL CAPITAL.”
boredom and wonder in the world of luxury. Since the pandemic, too many ‘paradises’ have become empty echo chambers. They no longer generate desire or arouse
opt for a transatlantic cruise with friends, or alone, at the mercy of the sails, to meditate far from the crowds and refocus on oneself, without seeing land on the horizon.
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CLASS & RELAX LIFESTYLE MAGAZINE ~ 2025
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