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RADIO It’s All About First
If you’ve met
me, you know I’m a ‘people person.’ I love being able to work with our clients, and honestly, I’m protective of that.”
Impressions Catching Up With ERICA SHAW
Chances are, if you’ve visited our office, we’ve met! I’m often one of the first faces you see when you come into Cornerstone, whether you’re a newer client or you’ve been with us for a while. I’m here to answer the phone, plan events, and bake cookies for the lobby — just to name a few of my many responsibilities. But I also spearhead what we call “love affair marketing.” Here’s a little look behind the scenes at Cornerstone. I help put together the gifts or random acts of kindness we share with clients. When you love your clients, you want to show it, and through the love affair marketing concept, we get to do just that. It’s part of building lasting relationships with the people who choose to do business with us. These relationships mean a lot to all of us at
Cornerstone — and they mean a lot to me personally.
family, you can create truly special bonds. It’s an incredible feeling.
If you’ve met me, you know I’m a “people person.” I love being able to work with our clients, and honestly, I’m protective of that. I love being in a place that allows me to help develop those relationships. It brings me so much satisfaction. I mean, come this October, I’ll have been with Cornerstone for 16 years! That says a lot! client comes in for an annual review. When they come in, I greet them, and I often get to sit down with them and catch up. There’s something about just chatting with a client — having a real conversation. It’s not something you see a lot of these days in the business world. One of my favorite parts about working at Cornerstone is when a
It goes without saying that family means everything to me. From my husband to my daughter to my dog, my family is my world. Our Yorkshire terrier, Rocky, is now 17 years old, and he’s as spunky as ever. It’s hard to believe he still has as much energy as he does! Just this year, my husband, Brian, and I celebrated our 30th wedding anniversary. We didn’t do anything out of the ordinary to celebrate, but we still recognized the occasion. Right now, however, I’m over the moon that my daughter, Ragan, is graduating from physical therapy school. She’ll be graduating this month with a Doctor of Physical Therapy degree. It’s been a long road to get to this point; it seems like Ragan’s been in school forever! But now she’s getting ready to step out into a much larger world and start her career. This was a goal she set for herself back when she was a sophomore in high school. Now, that goal is coming to fruition. I’m really proud of her!
What makes it really special, though, is that it’s not just a conversation with a client in the traditional sense. It’s more like a conversation with family. That’s what really sets Cornerstone apart. It’s like working with family. And I also consider many of our clients a part of my extended family. When you treat people like
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