COASTE | DEC 2016 - JAN 2017

N O 16

A full day starts with a wide-open schedule.

wisely, by funding the Visitor & Convention Bureau ($19 million), beach and shoreline programs, and debt reduction on tourist-attracting stadiums. Fortunately for those of us who live and work here, in the hands of Pigott and her marketing team (including highly respected travel advertising agency MMGY), that $19 million is money very well spent — generating roughly four billion earned media impressions of Lee County (via public relations efforts), almost 683 million advertising media impressions, 1.8 million visits to The Beaches of Fort Myers & Sanibel website last year, more than 17 million inquiries fulfilled, plus a social media audience that’s The new “Islandology” campaign from The Beaches of Fort Myers & Sanibel — just introduced this past November to hospitality marketing professionals across Southwest Florida, and about to be introduced to the world. that’s mushroomed to 600,000-plus followers. The bottom line? Close to five million visitors in 2015, with this year looking just as impressive. It happens in no small part due to the multi-media branding that Pigott, Director of Marketing Brian Ososky and the rest of the VCB lead and manage — be it traditional advertising, innovative digital and video programs, social media campaigns, outside-the-box promotions and even educational or informational programs for Lee County hospitality partners.


Islandology is our way of life. It’s slowing down to a relaxing pace. It’s letting ourselves unwind and get closer to what matters. It’s knowing lifelong memories can’t be scheduled – they just happen when they’re supposed to. Plan your trip at

N O 50

A getaway should actually get you away.


Islandology is our way of life. It’s forgetting about phones and recharging your body for a change. Because simple pleasures like putting your toes in the sand or listening to the waves shouldn’t be interrupted. Plan your trip at

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