Insider Circle Newsletter - MAY 2023

PRACTICE MARKETING TIPS Insider Circle

NEWSLETTER Insider Circle

Are you battling burnout? Are you treating 40, maybe 50 hours a week? Do you feel like you’re working really hard…but you just aren’t seeing the reward for your work? Do you need new patients NOW? I get it. It’s difficult to make the transition from a full-time physical therapist to a full-time business owner with a stable practice. But it’s possible! My wife Amy and I ran a successful PT practice in Florida for 8 years, so we know the struggles and joys of building your own business from scratch. Here are my 3 top tips to transforming yourself from a therapist to a business owner: 1 SET ASIDE 1 HOUR TO WORK ON YOUR BUSINESS, NOT IN YOUR BUSINESS. As a Practice Owner, and now as the CEO of Practice Promotions, I set aside 1-3 hours a week to work ON the business– not IN it. This week, block off 1 hour of time where you’re not treating. You’re not multitasking. You’re just focused on working ON your business, not IN your business! You’d be shocked by the difference 1 hour of business planning can make – to your business, and also to your sanity!

week? Do you want to grow your business and hire multiple PTs, therapists, or other staff? Do you want to sell in the next 5 - 10 years? Or do you just want to be able to take a weeklong vacation with your family this summer? There’s no wrong answers here. Write down your vision! You’ll be surprised by the amount of clarity writing down your vision brings. 3 SET UP SYSTEMS IN YOUR BUSINESS THAT WILL HELP YOU WORK SMARTER, NOT HARDER. The real secret to NOT treating 40 hours a week is setting up systems (or a planned way of doing things) that help your business operate well without you doing every single thing! This means training your employees to do things you normally do yourself. This could also mean hiring outside professionals to help with marketing, billing, or HR. So congratulations – by hiring Practice Promotions, you’ve already set up a marketing system that brings you a consistent flow of new patients to your door! Other examples of systems could be a planned way to ask for Google Reviews, a script for your front desk to prevent patient cancellations, or committing to send patient newsletters every month to bring past patients back to the clinic. It’s difficult to stop treating 40 hours a week. But this week, commit to setting aside just 1 hour to working ON your business, and not IN your business. You won’t regret it!

WRITE DOWN YOUR VISION FOR YOUR PRACTICE.

During that 1 hour, write down your vision for the practice. Do you want to keep your business small, but only work 20 hours a

Want An Extra 15 New Patients A Month?

PracticePromotions.Net/PPC

We needed to step back in our roles as treatment providers and step up as leaders. - RAJ SUPPIAH, Co-Founder of Foundation Physiotherapy & Wellness

managing the marketing team!

Practice Promotions CEO Neil Trickett, PT recently sat down to interview our client and friend Raj Suppiah, Co-Founder of Foundation Physiotherapy & Wellness in Toronto, ON. Raj has been extremely successful in stepping back from treating patients 40 hours a week and investing in his business. Neil: What has helped your practice grow over the last three years? Raj: Great question! I think from a vision approach, you have to ask: where do you want your practice to be? Do you want it to be just a clinic, or do you want it to be a brand? For myself and my co-owner Matt, we decided we wanted to take our practice to the next level.

You have to be purposeful in how you want to grow and be organized. That’s really been the thing that has helped us grow. We needed to step back in our roles as treatment providers and step up as leaders. Leaders that can create and measure our systems.

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Neil: I couldn’t agree more.

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You have to change as a person in order to take your business to the next level. And then when you understand you have to change, you ask yourself: what do I have to learn to get there? Raj: That’s where you might feel a little uncomfortable. You’re a PT, I’m a PT. We didn’t learn sales. So you have to invest in yourself. You may have to scale back on clinical learning and take some time to get resources to learn about the business side of things. Neil: I know for me, about 16-18 years ago I realized “Gosh, I need to get better at business.” So now I have 16-18 years of business learning. I pretty much have the equivalent of a Master’s in Business, just not the actual title.

Patient Rack Cards Rack cards are designed to sit in a display and provide additional educational content about your treatments and services. These beautiful glossy full-color patient rack cards highlight key conditions that your practice treats encouraging word-of-mouth referrals and additional care plans. They can also be used at live events, to ask for online reviews, or provide instructions about digital Home Exercise Programs.

Neil: So what did that mean for you?

Raj: Well, that meant we could no longer be treating in our practice for the majority of the time. We had to become the leaders and organizers at the top level and create a proper structure. By having specific roles for our employees and having proper organization, we’ve allowed our brand to be more organized. But you can’t step out of practicing unless you know you want your brand to be at that next level. Everyone has a different vision and different goals. If you just want to run a small practice, that’s great, and you don’t have to worry about creating a structure. But if you want to get bigger, then you have to understand that you can’t be purposeful about marketing if you’re spending 40 hours a week treating patients. Trying to do both would be very hard, because you’re going to have to spend at least 10 hours a week on marketing, and then a few hours a week

Raj: (Laughs) Hey, that counts!

Neil: I’m sure you’ve done it too! I’ve spent a lot on my own business training. But you cannot scale your business--you cannot hit your vision-- unless you realize you have to change yourself and get better yourself. Raj: So my parting words would be: invest in yourself if you want to grow and know where you want to go. Know where you’re going, and know where you’re growing.

OR VISIT OUR WEBSITE PTMarketingStore.com

Powerful SEO + Google Ads = Incredible Success for West End Physio, a single location practice in Vancouver, BC under the Pro Plan. Powerful SEO + Google Ads = Incredible Success for West End Physio, a single location practice in Vancouver, BC under the Pro Plan. Powerful SEO + Google Ads = Incredible Success for West End Physio, a single location practice in Vancouver, BC under the Pro Plan.

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Need to boost a struggling clinic? No problem! A Practice Promotions client acquired this single-location Physiotherapy Clinic in Ontario after the previous owners could no longer keep up with the business. With declining patient numbers, they looked to the marketing experts here to help them turn things around. After we helped them launch a new website with stronger SEO, redesign their logo, and invest in Google Ads, this Physiotherapy Clinic started seeing immediate results! Just check out their results: KEY RESULTS 288 Patient Calls in First 30 Days. In August 2022, they received 288 patient leads in the first 30 days on the Pro system! Now Ranking #1 on Google! As of October 2022, they rank #1 on Google for keyword searches including “Physiotherapist”, “Physiotherapist Vancouver”, and “Physiotherapy Vancouver”. Triple Digit Website Visitors Every Month. Their new website has been getting traffic since it went live! In August 2022 they had 780 website visitors, followed by 757 in September and an amazing 807 in October! Triple Digit Website Visitors Every Month. Their new website has been getting traffic since it went live! In August 2022 they had 780 website visitors, followed by 757 in September and an amazing 807 in October! Triple Digit Website Visitors Every Month. Their new website has been getting traffic since it went live! In August 2022 they had 780 website visitors, followed by 757 in September and an amazing 807 in October! Need to boost a struggling clinic? No problem! A Practice Promotions client acquired this single-location Physiotherapy Clinic in Ontario after the previous owners could no longer keep up with the business. With declining patient numbers, they looked to the marketing experts here to help them turn things around. After we helped them launch a new website with stronger SEO, redesign their logo, and invest in Google Ads, this Physiotherapy Clinic started seeing immediate results! Just check out their results: KEY RESULTS 288 Patient Calls in First 30 Days. In August 2022, they received 288 patient leads in the first 30 days on the Pro system! After we helped them launch a new website with stronger SEO, redesign their logo, and invest in Google Ads, this Physiotherapy Clinic started seeing immediate results! Just check out their results: KEY RESULTS 288 Patient Calls in First 30 Days. In August 2022, they received 288 patient leads in the first 30 days on the Pro system! Now Ranking #1 on Google! As of October 2022, they rank #1 on Google for keyword searches including “Physiotherapist”, “Physiotherapist Vancouver”, and “Physiotherapy Vancouver”. Now Ranking #1 on Google! As of October 2022, they rank #1 on Google for keyword searches including “Physiotherapist”, “Physiotherapist Vancouver”, and “Physiotherapy Vancouver”. Need to boost a struggling clinic? No problem! A Practice Promotions client acquired this single-location Physiotherapy Clinic in Ontario after the previous owners could no longer keep up with the business. With declining patient numbers, they looked to the marketing experts here to help them turn things around.

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Visit Our Website:

WHAT IS THE GOOGLE ADS PPC PROGRAM? WHAT IS THE WHAT IS THE WHAT IS THE WHAT IS THE WHAT IS THE

GOOGLE ADS SETUP GOOGLE ADS SETUP GOOGLE ADS SETUP GOOGLE ADS SETUP GOOGLE ADS SETUP GOOGLE ADS SETUP

• Analysis of any current Ad Campaigns • Targeting audience & locations building • Conversion tracking & goals setup • Budget, planning & cost per click estimation & optimization • Analysis of any current Ad Campaigns • Targeting audience & locations building • Conversion tracking & goals setup • Budget, planning & cost per click estimation & optimization • Analysis of any current Ad Campaigns • Targeting audience & locations building • Conversion tracking & goals setup • Budget, planning & cost per click estimation & optimization • Analysis of any current Ad Campaigns • Targeting audience & locations building • Conversion tracking & goals setup • Budget, planning & cost per click estimation & optimization • Analysis of any current Ad Campaigns • Targeting audience & locations building • Conversion tracking & goals setup • Budget, planning & cost per click estimation & optimization • Analysis of any current Ad Campaigns • Targeting audience & locations building • Conversion tracking & goals setup • Budget, planning & cost per click estimation & optimization • • •

The Google Ad PPC Program is a full-service program Practice Promotions offers exclusively to our current website customers. This program allows practices to create ads that will appear at the top of Google search. PPC stands for pay-per-click which means that your practice only pays for ads that generate engagement (clicked). The Google Ad PPC Program is a full-service program Practice Promotions offers exclusively to our current website customers. This program allows practices to create ads that will appear at the top of Google search. PPC stands for pay-per-click which means that your practice only pays for ads that generate engagement (clicked). The Google Ad PPC Program is a full-service program Practice Promotions offers exclusively to our current website customers. This program allows practices to create ads that will appear at the top of Google search. PPC stands for pay-per-click which means that your practice only pays for ads that generate engagement (clicked). The Google Ad PPC Program is a full-service program Practice Promotions offers exclusively to our current website customers. This program allows practices to create ads that will appear at the top of Google search. PPC stands for pay-per-click which means that your practice only pays for ads that generate engagement (clicked). The Google Ad PPC Program is a full-service program Practice Promotions offers exclusively to our current website customers. This program allows practices to create ads that will appear at the top of Google search. PPC stands for pay-per-click which means that your practice only pays for ads that generate engagement (clicked). The Google Ad PPC Program is a full-service program Practice Promotions offers exclusively to our current website customers. This program allows practices to create ads that will appear at the top of Google search. PPC stands for pay-per-click which means that your practice only pays for ads that generate engagement (clicked).

ADS DEVELOPMENT & MANAGEMENT ADS DEVELOPMENT & MANAGEMENT ADS DEVELOPMENT & MANAGEMENT ADS DEVELOPMENT & MANAGEMENT ADS DEVELOPMENT & MANAGEMENT ADS DEVELOPMENT & MANAGEMENT

WHAT IS THE PURPOSE OF THE GOOGLE ADS PPC PROGRAM? WHAT IS THE PURPOSE OF THE GOOGLE ADS PPC PROGRAM? WHAT IS THE PURPOSE OF THE GOOGLE ADS PPC PROGRAM? WHAT IS THE PURPOSE OF THE GOOGLE ADS PPC PROGRAM? WHAT IS THE PURPOSE OF THE GOOGLE ADS PPC PROGRAM? WHAT IS THE PURPOSE OF THE GOOGLE ADS PPC PROGRAM?

• Search ad development • Call extension development • Google call tracking via call extensions • Focus on location & condition long-tail keyword campaigns (lowest CPC) • Audience & geo-targeting performance analysis • Ads and landing page optimization and A/B testing • Ongoing revisions & updates • Audience & geo-targeting performance analysis • Ads and landing page optimization and A/B testing • Ongoing revisions & updates • Audience & geo-targeting performance analysis • Ads and landing page optimization and A/B testing • Ongoing revisions & updates • Audience & geo-targeting performance analysis • Ads and landing page optimization and A/B testing • Ongoing revisions & updates • Audience & geo-targeting performance analysis • Ads and landing page optimization and A/B testing • Ongoing revisions & updates • Audience & geo-targeting performance analysis • Ads and landing page optimization and A/B testing • Ongoing revisions & updates • Search ad development • Call extension development • Google call tracking via call extensions • Focus on location & condition long-tail keyword campaigns (lowest CPC) • Search ad development • Call extension development • Google call tracking via call extensions • Focus on location & condition long-tail keyword campaigns (lowest CPC) • Search ad development • Call extension development • Google call tracking via call extensions • Focus on location & condition long-tail keyword campaigns (lowest CPC) • Search ad development • Call extension development • Google call tracking via call extensions • Focus on location & condition long-tail keyword campaigns (lowest CPC) • Search ad development • Call extension development • Google call tracking via call extensions • Focus on location & condition long-tail keyword campaigns (lowest CPC) • • • • • •

To drive a high volume of interested prospective patients, via Google Search, to your site, resulting in an increased volume of new patients requesting appointments. This program drives qualified traffic (prospective patients) to your business WHILE they are searching for the services you offer. WHAT DOES RESEARCH SHOW? 46% of clicks go to top 3 paid ads in search results If someone clicks on a paid ad they are 50% more likely to purchase a service Being visible in multiple spots on page 1 of Google attracts more interested new patients To drive a high volume of interested prospective patients, via Google Search, to your site, resulting in an increased volume of new patients requesting appointments. This program drives qualified traffic (prospective patients) to your business WHILE they are searching for the services you offer. WHAT DOES RESEARCH SHOW? 46% of clicks go to top 3 paid ads in search results If someone clicks on a paid ad they are 50% more likely to purchase a service Being visible in multiple spots on page 1 of Google attracts more interested new patients To drive a high volume of interested prospective patients, via Google Search, to your site, resulting in an increased volume of new patients requesting appointments. This program drives qualified traffic (prospective patients) to your business WHILE they are searching for the services you offer. WHAT DOES RESEARCH SHOW? 46% of clicks go to top 3 paid ads in search results If someone clicks on a paid ad they are 50% more likely to purchase a service Being visible in multiple spots on page 1 of Google attracts more interested new patients To drive a high volume of interested prospective patients, via Google Search, to your site, resulting in an increased volume of new patients requesting appointments. This program drives qualified traffic (prospective patients) to your business WHILE they are searching for the services you offer. WHAT DOES RESEARCH SHOW? 46% of clicks go to top 3 paid ads in search results If someone clicks on a paid ad they are 50% more likely to purchase a service Being visible in multiple spots on page 1 of Google attracts more interested new patients To drive a high volume of interested prospective patients, via Google Search, to your site, resulting in an increased volume of new patients requesting appointments. This program drives qualified traffic (prospective patients) to your business WHILE they are searching for the services you offer. WHAT DOES RESEARCH SHOW? 46% of clicks go to top 3 paid ads in search results If someone clicks on a paid ad they are 50% more likely to purchase a service Being visible in multiple spots on page 1 of Google attracts more interested new patients To drive a high volume of interested prospective patients, via Google Search, to your site, resulting in an increased volume of new patients requesting appointments. This program drives qualified traffic (prospective patients) to your business WHILE they are searching for the services you offer. WHAT DOES RESEARCH SHOW? 46% of clicks go to top 3 paid ads in search results If someone clicks on a paid ad they are 50% more likely to purchase a service Being visible in multiple spots on page 1 of Google attracts more interested new patients

REPORTING REPORTING REPORTING REPORTING REPORTING REPORTING

ARE YOU READY FOR GOOGLE ADS? 1) Schedule a free, no-obligation intro call at PracticePromotions.Net/PPC 2) Get a full demo, review results, and view pricing and ad spend options 3) Start getting more appointments and phone calls! ARE YOU READY FOR GOOGLE ADS? 1) Schedule a free, no-obligation intro call at PracticePromotions.Net/PPC 2) Get a full demo, review results, and view pricing and ad spend options 3) Start getting more appointments and phone calls! ARE YOU READY FOR GOOGLE ADS? 1) Schedule a free, no-obligation intro call at PracticePromotions.Net/PPC 2) Get a full demo, review results, and view pricing and ad spend options 3) Start getting more appointments and phone calls! ARE YOU READY FOR GOOGLE ADS? 1) Schedule a free, no-obligation intro call at PracticePromotions.Net/PPC 2) Get a full demo, review results, and view pricing and ad spend options 3) Start getting more appointments and phone calls! ARE YOU READY FOR GOOGLE ADS? 1) Schedule a free, no-obligation intro call at PracticePromotions.Net/PPC 2) Get a full demo, review results, and view pricing and ad spend options 3) Start getting more appointments and phone calls! ARE YOU READY FOR GOOGLE ADS? 1) Schedule a free, no-obligation intro call at PracticePromotions.Net/PPC 2) Get a full demo, review results, and view pricing and ad spend options 3) Start getting more appointments and phone calls! 3) Start getting

• Integration in the marketing analytics dashboard • Monthly reports • Conversion rate optimization suggestions • Integration in the marketing analytics dashboard • Monthly reports • Conversion rate optimization suggestions • Integration in the marketing analytics dashboard • Monthly reports • Conversion rate optimization suggestions • Integration in the marketing analytics dashboard • Monthly reports • Conversion rate optimization suggestions • Integration in the marketing analytics dashboard • Monthly reports • Conversion rate optimization suggestions • Integration in the marketing analytics dashboard • Monthly reports • Conversion rate optimization suggestions • •

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Skyrocket Your Patient Leads per Month With Practice-Specific Ads! Skyrocket Your Patient Leads per Month With Practice-Specific Ads! Skyrocket Your Patient Leads per Month With Practice-Specific Ads! Skyrocket Your Patient Leads per Month With Practice-Specific Ads! Skyrocket Your Patient Leads per Month With Practice-Specific Ads! Skyrocket Your Patient Leads per Month With Practice-Specific Ads!

4 Quick Resources For The Month! Improve Results, Innovate, and Inspire Your Team!

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Most of us did not learn how to manage and grow professional talent in PT school. So how can you be a good manager and effective business owner? The simplest answer is to manage less to get more. Scan to find out…

Are you skeptical about using physical therapy google ads? In this article, we’ll show you stunning statistics from fellow PTs that will blow your socks off…

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5 PT Marketing Ideas to Overcome the Slow Summer Months

If you want your clinic full in July, you need to start marketing NOW! Scan the QR code to learn how to use the tools you already have to make Summer 2023 your best ever!

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