CHATTER the box
Dad Said,
In the neighborhood, he was what I think of as “the father’s father.” If another dad needed help coaching a basketball or baseball team, he was there. Everyone looked up to him, including the other adults in the community. Like any good son, I grew up mimicking my dad. I wanted to be just like him. But even if I hadn’t, I still would have learned his lessons. He was always telling us,
I’ve Been Living His Last Words Ever Since ‘Be Good to People’
A Quick Word From Our Clients
“Be good to people,” and “Treat everyone with respect.”
“It’s not good enough to do the job that’s expected of you. To do your job well, you have to go above and beyond what’s needed!” I could probably fill a book with the things my dad taught me, but those three lessons more than any others have informed who I am today and the type of company I’ve built.
“Liron and his team at Eventique are the rare professionals who combine brilliant creativity with diligent, detail oriented follow up. They bring ‘out of the box’ ideas and the ability to execute them. Can’t ask for better combination. I highly recommend them.” — Bill D. “Eventique literally saved my event. Very creative and could see 10 steps ahead. I look forward to working with them again soon.” — Ben H.
and sometimes even bringing gifts. The sports fans got game tickets, and the coffee drinkers could count on him for their favorite latte. Everyone looked forward to visits from Rafi the electrician. This kind, equal treatment of everyone wasn’t an accident. Dad purposefully tuned in to what other people wanted and needed, then did what he could to resolve their challenges. By the time I was 18, I’d seen him give away electric work, and when he switched careers to open restaurants, he gave away dozens of meals to people in need. He brought that problem-solving ability home, too. Our family of five lived in a two-bedroom apartment, so there was no such thing as going to your room and closing a door to avoid a problem! If I got into an argument with my brother or sister, I had to address it, and Dad was right there mediating.
When my dad was in the hospital undergoing treatment for brain cancer, one of the last things he told me was, “Liron, I want to leave you with these words: Always be good to people.” It wasn’t the first time he’d told me that. “Be good to people” was one of his mantras, and it was the secret that made him — a 6-foot, 3-inch, dark-skinned, former Special Forces unit commander — seem warm and friendly rather than intimidating. When I was growing up, my dad worked as an electrician. I used to tag along on his jobs, and no matter where we went, it seemed like he was always smiling, embracing someone, and saying hello. This applied whether I was helping him carry electrical equipment through the backdoor of an office building, restaurant, night club, or someone’s home. Dad treated the security guards the same way he treated the CEOs: by shaking hands, asking how their family was doing,
As an event producer and creator, my job is about other people: Who is attending the event? What risks are there to the host? What expectations do my clients and the attendees have that I need to fulfill? My dad’s first two lessons of being good to people and treating them with respect are perfectly aligned with what I do for a living. I don’t think of my clients, partners, and team as a means to a paycheck. Our interactions are about the relationship first and the business deal second. I also want the events Eventique designs to be meaningful, purposeful, and intentional — and that means using my dad’s third lesson. We go above and beyond what it takes to produce a great event and push for an immersive, memorable experience instead. I hope my dad’s story helped show you these aren’t just buzzwords for me. They’re values that guide my life inside and outside the office. It doesn’t matter if my team and I are planning a networking event for Spotify, the closing event of NFT.NYC, or a celebrity’s birthday party. We bring all of our skills to the table, and remember that above all, when it comes to guests and clients alike, it’s important to “be good to people.” Happy Father’s Day, Dad. I miss you, and I hope you’d be proud of what I’ve built. “I could probably fill a book with the things my dad taught me, but those three lessons more than any others have informed who I am today and the type of company I’ve built.”
- Liron David Founder and Executive Producer
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